Hungama Mobile, a division of Virtual Marketing India Pvt Ltd (VMIL) was launched in 2001 and in this short span of time is now the largest aggregator, developer and publisher of Bollywood and South Asian mobile and digital entertainment content in the world. Through the company's relationships with leading carriers and direct access to established Media & Entertainment companies, Hungama Mobile is able to secure top entertainment properties and extend brand value through personalization of content, games, SMS campaigns and various different promotions spanning the entire gamut.

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Media and Broadcasting

SIMULMEDIA ADDS NEW AUTOMATED PERFORMANCE OPTIMIZATION FEATURE TO ITS TV+ PLATFORM, ENABLING UNPRECEDENTED TRANSPARENCY

businesswire | August 02, 2023

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Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always learning, experimenting and calibrating so that brands reach their performance goals faster and more efficiently. Unlike other black-box optimization algorithms, APO is built with transparency from the ground up — advertisers can monitor budget reall...

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businesswire | December 03, 2020

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Fresco Design has reported another Immersive Commerce administration that use Augmented Reality and Virtual Reality with intuitive 3D item investigation to make online encounters for purchasers. The honor winning mechanical plan association's Immersive Commerce offering is controlled by innovation that is demonstrated all through Fresco Design's online presence, where the firm gives AR encounters to anybody to attempt, whenever, wherever. Snap here to see an AR e-bicycle in your space. Read More

Technologies

TEAM GB LAUNCHES GOLD LION CLUB FOR FANS IN THE METAVERSE - OFFERS NEW NFTS AND GOLD LION TOKNS™ THAT UNLOCK EXCLUSIVE EXPERIENCES

Tokns | February 07, 2022

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As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme. Team GB was the first-ever Olympic team to launch an official non-fungible token (NFT) collection in the run-up to the Tokyo Games last summer, and now extends that programme to include a limited amount of 'fan tokens' that unlock access to the Gold Lion Club community, fun features, and exclusive experiences which will be the envy o...

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deadline | March 25, 2020

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The text of the massive, $2 trillion coronavirus relief package has just been released, in advance of expected Senate passage on Wednesday.It contains a number of provisions designed to help the entertainment workforce, including workers with no traditional employer but who work as contractors and freelancers. The legislation expands the reach of unemployment benefits to include those impacted by the coronavirus shutdown, and adds an additional $600 per week in unemployment benefits. The legisla...

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Media and Broadcasting

SIMULMEDIA ADDS NEW AUTOMATED PERFORMANCE OPTIMIZATION FEATURE TO ITS TV+ PLATFORM, ENABLING UNPRECEDENTED TRANSPARENCY

businesswire | August 02, 2023

Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always learning, experimenting and calibrating so that brands reach their performance goals faster and more efficiently. Unlike other black-box optimization algorithms, APO is built with transparency from the ground up — advertisers can monitor budget reall...

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news image

Technologies

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businesswire | December 03, 2020

Fresco Design has reported another Immersive Commerce administration that use Augmented Reality and Virtual Reality with intuitive 3D item investigation to make online encounters for purchasers. The honor winning mechanical plan association's Immersive Commerce offering is controlled by innovation that is demonstrated all through Fresco Design's online presence, where the firm gives AR encounters to anybody to attempt, whenever, wherever. Snap here to see an AR e-bicycle in your space. Read More

news image

Technologies

TEAM GB LAUNCHES GOLD LION CLUB FOR FANS IN THE METAVERSE - OFFERS NEW NFTS AND GOLD LION TOKNS™ THAT UNLOCK EXCLUSIVE EXPERIENCES

Tokns | February 07, 2022

As the sporting world turns their eyes to Beijing 2022, Team GB and Tokns are proud to reveal another innovative, blockchain-based fan engagement programme. Team GB was the first-ever Olympic team to launch an official non-fungible token (NFT) collection in the run-up to the Tokyo Games last summer, and now extends that programme to include a limited amount of 'fan tokens' that unlock access to the Gold Lion Club community, fun features, and exclusive experiences which will be the envy o...

Read More
news image

WHAT THE $2 TRILLION CORONAVIRUS RELIEF BILL MEANS FOR THE ENTERTAINMENT INDUSTRY

deadline | March 25, 2020

The text of the massive, $2 trillion coronavirus relief package has just been released, in advance of expected Senate passage on Wednesday.It contains a number of provisions designed to help the entertainment workforce, including workers with no traditional employer but who work as contractors and freelancers. The legislation expands the reach of unemployment benefits to include those impacted by the coronavirus shutdown, and adds an additional $600 per week in unemployment benefits. The legisla...

Read More