Initiative

initiative.com

Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative employs more than 3,200 creative and dynamic colleagues in 94 offices in 80 countries managing approximately $16 billion in billings annually.

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NORCAT FEATURED IN FACEBOOK'S OCULUS VR FOR GOOD INITIATIVE

Sudbury Star | November 16, 2019

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NORCAT, a global leader in the development and provision of skilled labour training and innovation services, says its Mine Rescue VR Experience is showcased in Facebook’s Oculus VR for Good initiative. The recognition demonstrates how virtual reality can influence training and education for safety in the global mining industry. Recognizing that VR is one of the fastest-growing segments of the learning technology industry, given its ability to transform education, improve productivity and a...

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XBOX GAME STUDIOS 'THE INITIATIVE' TALKS 'STAYING SMALL, STAYING AGILE'

windowscentral | March 11, 2019

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Microsoft has spent the past year scaling The Initiative, its newest game development studio based in Santa Monica, California. Amid a wave of studio acquisitions under the newly-rebranded Xbox Game Studios, Microsoft is doubling down on its investments for new titles under the Xbox family. Headed by former Crystal Dynamics lead, Darrell Gallagher, The Initiative assembles a wide variety of top industry talent.A fresh teaser video has now dropped for The Initiative, discussing the Santa Monica t...

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APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

news image

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

Read More

US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

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The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

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NORCAT FEATURED IN FACEBOOK'S OCULUS VR FOR GOOD INITIATIVE

Sudbury Star | November 16, 2019

NORCAT, a global leader in the development and provision of skilled labour training and innovation services, says its Mine Rescue VR Experience is showcased in Facebook’s Oculus VR for Good initiative. The recognition demonstrates how virtual reality can influence training and education for safety in the global mining industry. Recognizing that VR is one of the fastest-growing segments of the learning technology industry, given its ability to transform education, improve productivity and a...

Read More
news image

XBOX GAME STUDIOS 'THE INITIATIVE' TALKS 'STAYING SMALL, STAYING AGILE'

windowscentral | March 11, 2019

Microsoft has spent the past year scaling The Initiative, its newest game development studio based in Santa Monica, California. Amid a wave of studio acquisitions under the newly-rebranded Xbox Game Studios, Microsoft is doubling down on its investments for new titles under the Xbox family. Headed by former Crystal Dynamics lead, Darrell Gallagher, The Initiative assembles a wide variety of top industry talent.A fresh teaser video has now dropped for The Initiative, discussing the Santa Monica t...

Read More
news image

APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

Read More
news image

US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

Read More

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Events

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us