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MEDIA AND BROADCASTING
PRnewswire | May 10, 2023
Cresset Asset Management (Cresset) and TRUE Capital Management (TRUE) announced today that they have merged, creating a multi-family office with nearly $33 billion in assets under management (as of 5/02/2023) and with offices in 19 locations around the nation. The strategic combination expands Cresset's presence in the sports and entertainment industry. TRUE is a multi-family office that specializes in guiding a diverse roster of clients across sports, entertainment, and ent...
BUSINESS
Playmaker Capital Inc | May 05, 2022
Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has acquired The Sports Drop, a U.S. based sports media company that focuses on NFL, NBA, MLB, and collegiate sports coverageThe acquisition of The Sports Drop builds on Playmaker's already robust reach in the U.S., a key market for the company as it continues to make inroads with both English...
TECHNOLOGIES, MEDIA AND BROADCASTING
FreeWheel and Comscore | September 30, 2022
FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.&ldqu...
prnewswire | September 21, 2020
To give a further filip and to build on already achieved success, TO THE NEW and Context Media have formed a strategic alliance to represent the former in the ANZ market for strategic business development & market expansion in the Media & Entertainment, Enterprise, FinTech, and Telecom space, amongst others.TO THE NEW is a digital technology company providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. The co...
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