Madison Logic

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...