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BUSINESS

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Global | June 14, 2022

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Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile gamesGlobal’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Odee...

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COMCAST KNOWS EXACTLY WHAT'S AT STAKE WITH ITS SOON-TO-LAUNCH PEACOCK STREAMING SERVICE

The Motley Fool | February 27, 2020

news image

The cable television business faces a growing problem. Yes, it's fighting a wave of cord-cutting that doesn't look like it's going to slow down anytime soon, but that's not the most noteworthy of its challenges. More pressing -- though more subtle -- is the cable industry's growing struggle to sell highly targeted ad space to advertisers who are trying to reach increasingly distracted consumers. Streaming services that rely on advertising revenue may be doing even worse when ...

Read More

AR AND VR RECEIVED $4.1B IN INVESTMENTS – DIGI-CAPITAL

w7news | March 13, 2020

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Analytics platform Digi-Capital recently revealed that the augmented reality (AR) and virtual reality (VR) sector acquired a whopping $4.1 billion in 2019 from investors. Venture Beat said that this is the third-highest-recorded investment in VR and AR, with 2017 and 2018 taking the two topmost positions. In the past year, the classifications that received the highest deal volumes are AR/VR technology, education, games, medical, smartglasses, solutions/services, and enterprise software/services....

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MICROSOFT CONSTRAINTS CROSS-GEN GAME DEVELOPERS WITH XBOX SERIES X SUCCESS AT STAKE

Microsoft | July 09, 2020

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Microsoft has already spoken a fair amount about Xbox Smart Delivery, which is a new feature that will essentially offer free upgrades for cross-generation games. Halo Infinite, for instance, will be a Smart Delivery title, which means that when players purchase it on Xbox One, they’ll also get the Xbox Series X version for free if they one day upgrade consoles. Microsoft has already said that all first-party games launching on both Xbox One and Xbox Series X will be Smart Delivery titles,...

Read More
news image

BUSINESS

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Global | June 14, 2022

Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile gamesGlobal’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Odee...

Read More
news image

COMCAST KNOWS EXACTLY WHAT'S AT STAKE WITH ITS SOON-TO-LAUNCH PEACOCK STREAMING SERVICE

The Motley Fool | February 27, 2020

The cable television business faces a growing problem. Yes, it's fighting a wave of cord-cutting that doesn't look like it's going to slow down anytime soon, but that's not the most noteworthy of its challenges. More pressing -- though more subtle -- is the cable industry's growing struggle to sell highly targeted ad space to advertisers who are trying to reach increasingly distracted consumers. Streaming services that rely on advertising revenue may be doing even worse when ...

Read More
news image

AR AND VR RECEIVED $4.1B IN INVESTMENTS – DIGI-CAPITAL

w7news | March 13, 2020

Analytics platform Digi-Capital recently revealed that the augmented reality (AR) and virtual reality (VR) sector acquired a whopping $4.1 billion in 2019 from investors. Venture Beat said that this is the third-highest-recorded investment in VR and AR, with 2017 and 2018 taking the two topmost positions. In the past year, the classifications that received the highest deal volumes are AR/VR technology, education, games, medical, smartglasses, solutions/services, and enterprise software/services....

Read More
news image

MICROSOFT CONSTRAINTS CROSS-GEN GAME DEVELOPERS WITH XBOX SERIES X SUCCESS AT STAKE

Microsoft | July 09, 2020

Microsoft has already spoken a fair amount about Xbox Smart Delivery, which is a new feature that will essentially offer free upgrades for cross-generation games. Halo Infinite, for instance, will be a Smart Delivery title, which means that when players purchase it on Xbox One, they’ll also get the Xbox Series X version for free if they one day upgrade consoles. Microsoft has already said that all first-party games launching on both Xbox One and Xbox Series X will be Smart Delivery titles,...

Read More