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Luminate | March 17, 2022
the company formerly known as P-MRC Data, whose brands have been synonymous with signaling music trends as well as accurate and transparent entertainment industry data for decades, is now called Luminate. The entertainment industry can still expect the same objective, robust dataset comprising music sales, consumption, and consumer engagement, as well as extensive production metadata on the TV and film industry, as before. Going forward, Luminate will continue to create or i...
fiercevideo | March 11, 2020
Xandr, AT&T’s advanced advertising company, has signed on AMC Networks, Disney, and WarnerMedia for its new Xandr Invest audience-targeting TV ad sales platform. Invest will work with TV programmers through a self-serve user interface to simplify campaign execution and provide audience insights from AT&T data. The company claimed the solution reaches 76% of all U.S. households, with the potential to reach 208.2 million total viewers each month. Advertisers will be able to define a ...
USA TODAY | March 20, 2020
Netflix is coming to the aid of many in the entertainment industry who've been hit hard during the coronavirus pandemic. The streaming giant announced Friday that it is creating a $100 million fund to help cast and crew members such as hairstylists, electricians and others who are paid hourly wages and have found themselves without work. "This community has supported Netflix through the good times, and we want to help them through these hard times, especially while governments are still...
Technologies, Solutions
Ripple | October 19, 2022
Ripple, the leader in enterprise blockchain and crypto solutions, unveiled the second wave of creators to receive funding for their Web3, non-fungible token (NFT) projects through Ripple’s Creator Fund. With Web3 transforming the entertainment and media industry specifically in music, the selected Creator Fund projects will bring to life use cases for tokenization in these sectors by leveraging the power of XRP Ledger's low-cost, instant settlement, and built in royalty structure...
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