Rip Media Group

Admix | June 18, 2020

Adtech startup Admix is announcing that it has raised $7 million in Series A funding. The London-based company was founded by CEO Samuel Huber (previously owner of an indie gaming studio) and COO Joe Bachle-Morris (who previously worked in the ad agency world). The company is working to bring ads to games, esports, virtual reality and augmented reality. In-game advertising is already a huge market, but Admix says it’s differentiated by focusing on building a product that supports game adve...

Technologies,Media and Broadcasting

ViewLift | December 07, 2022

ViewLift, a global leader in end-to-end streaming and OTT solutions, announced its partnership with Vizio, deploying popular OTT platforms – Here TV and MyOutdoorTV streaming on the 2nd largest selling Smart TV in the US market. Vizio currently has 15 million active users and is seeing 40% YoY growth. With this strategic partnership, ViewLift can now take its clients on Vizio, making it only amongst the top five OTT enabling solutions which can do that, thereby enhanci...

Media and Broadcasting

Simulmedia | November 10, 2022

Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.To address their challe...

venturebeat | April 26, 2020

TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as much of the U.S. economy slows down due to the coronavirus pandemic, gaming is a bright spot for Americans sheltering at home who are seeking out an escape from boredom. Nintendo — a longtime chart leader — is still on top with 55.4% of the industry’s impressions, but other brands such as PlayStation are gaining ground. GamesBeat has ...