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thedrum | February 02, 2020

Facebook has turned to former Eventbrite chief marketing officer Brian Irving to serve as its head of AR/VR product marketing as social media giant seeks to double down on its early lead in the sector in pursuit of its stated goal of reaching 1bn virtual reality users. Reporting directly to AR/VR chief marketing officer Rebecca van Dyck Irving will help promote a range of new initiatives in the sector including Horizon, a planned VR world in which people can create personalised avatars which are...

The verge | August 11, 2020

Microsoft is allowing Xbox Game Pass Ultimate subscribers to try its new game streaming feature (xCloud) early tomorrow, August 11th. The software giant will launch a new version of the Xbox Game Pass beta app for Android, which includes game streaming. While the game streaming feature, known previously as xCloud, will be officially available on September 15th, anyone can grab the beta app from the Google Play Store and try it early from tomorrow onward. “As we approach the launch of cloud...

Media and Broadcasting

L-Acoustics | August 10, 2021

PRG, one of the world's leading providers of entertainment and event technology solutions, has incorporated L-Acoustics L-ISA Immersive Hyperreal Sound Technology into its Los Angeles Virtual Production Studio. L-ISA Immersive Hyperreal Sound Technology enables artists to create and deliver multi-dimensional sound for live and recorded productions of any scale. This advanced audio technology pairs with PRG's extended reality setup to offer an array of tools for multi-sensory immersive ex...

Sony | June 29, 2020

The PlayStation 5 is being released later this year and there is now growing anticipation among PS4 gamers following the reveal of new titles and what the console will look like. And this week, gamers have also been given some surprise news regarding the release of an upcoming PS4 game that will benefit greatly from the next-gen release. As many fans will already know, Marvel’s Avengers is coming to PS4, Xbox One and PC on September 4, 2020. It’s hard to say just how big the new adve...