The Initiative

windowscentral | March 11, 2019

Microsoft has spent the past year scaling The Initiative, its newest game development studio based in Santa Monica, California. Amid a wave of studio acquisitions under the newly-rebranded Xbox Game Studios, Microsoft is doubling down on its investments for new titles under the Xbox family. Headed by former Crystal Dynamics lead, Darrell Gallagher, The Initiative assembles a wide variety of top industry talent.A fresh teaser video has now dropped for The Initiative, discussing the Santa Monica t...

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

pocket-lint | January 13, 2020

This year will be huge for gaming, with cloud platforms growing or launching in the coming months, and not one but two next-generation consoles planned for the holiday season. The Xbox Series X and PS5 will be available in time for Christmas 2020, and that has us very excited indeed. However, it might also prevent people investing in current games machines on the build up, such as the excellent Xbox One X. Well, if you are planning to buy a games console in the next few months or already own an ...