Variety

variety | November 13, 2017

Cheryl Idell, a veteran of media research and advertising measurement with nearly three decades of experience, has joined Snap as head of entertainment measurement. Snap hired Idell to help pitch its advertising products to movie studios, TV networks and internet-video platforms. She reports to Ali Rana, Snap’s global head of measurement and insights....

Variety | March 06, 2018

Facebook’s Watch has a new product leader: Mike Bidgoli, previously advertising product lead at photo-sharing service Pinterest.At Facebook, Bidgoli has been named head of product for Facebook Watch, the social giant’s new platform for episodic shows and live programming. Part of Facebook’s philosophy with Watch is to foster content that will engender new community based discussion and interaction — as well as drive up video-viewing time on Facebook and sell premium adver...

Variety | March 05, 2018

Tyler Perry is at work on his first BET-branded feature film for Paramount Pictures, a project that marks the first fruit of the wide-ranging content pact that the multi-hyphenate inked with Viacom last year.The Perry deal and plans to produce movies co-branded with Viacom’s cable networks such as BET are both part of the larger turnaround effort at Paramount Pictures, Viacom president-CEO Bob Bakish said Monday during a Q&A at the Deutsche Bank Media, Telecom and Business Services con...

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...