Wilhelmina

fiercevideo | February 20, 2020

Broadpeak, a CDN and video tech provider, is rolling out S4Streaming, a new platform that uses server-side technology for adaptive bit rate streaming. The company said S4 assesses and selects the appropriate quality for video streaming to reduce the latency of live streams and enable higher bit rates for on-demand content delivery. "Until now, ABR streaming has been exclusively relying on the players to evaluate bandwidth and perform quality selection. The problem with this approach is that...

Media and Broadcasting

businesswire | August 02, 2023

Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always learning, experimenting and calibrating so that brands reach their performance goals faster and more efficiently. Unlike other black-box optimization algorithms, APO is built with transparency from the ground up — advertisers can monitor budget reall...

Vendors and Suppliers

Fubo Gaming, | July 17, 2021

Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform fuboTV Inc., and The Cordish Companies announced today the conclusion of a market access agreement in Pennsylvania for the upcoming mobile Fubo Sportsbook. Fubo Gaming has reached an agreement with The Cordish Companies, the owner and operator of Live! Casino & Hotel Philadelphia and Live! Casino Pittsburgh, to offer state-wide mobile access for sports betting and iGaming. The opening of Fubo Sportsbook in Pennsylva...

facebook | June 03, 2020

AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them. By doing this, AppsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for game developers or publishers advertising their games. With that, game and app developers are able to more precisely optimize their user acquisition strategy...