Zappar

Technologies, Media and Broadcasting

FreeWheel and Comscore | September 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.&ldqu...

vrfocus | February 10, 2020

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. It’s not surprising that these tech giants are paving the way but what about Nintendo? The company recently confirmed an interest in AR and that research was underway. Talking to Japanese magazine Nikkei N...

prnewswire | September 22, 2020

Byron Allen's Allen Media Group division Entertainment Studios, one of the largest independent producers and distributors of film and television with 67 shows on the air and owner of 16 U.S. ABC-NBC-CBS-FOX network affiliate broadcast television stations and eight 24-hour HD television networks and the free AVOD streaming service Local Now serving nearly 180 million subscribers, proudly announces the renewal of its court series JUSTICE FOR ALL WITH JUDGE CRISTINA PEREZ for seven more seasons...

variety | March 01, 2020

AT&T has officially kicked DirecTV, which has been hemorrhaging subscribers, to the back burner of its pay-TV strategy. But its new internet-fueled competitor likely won’t stanch the cord-cutting bleeding. Starting this week, the telco is throwing all its weight behind AT&T TV, which launches nationwide March 2. Built on an Android-based set-top, the broadband-delivered service offers a lineup of hundreds of live TV channels; 500 hours of DVR storage space; and 40,000 on-demand tit...