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Technologies

Backlight to Speak about Content ROI for Niche Streamers at Annual StreamTV Show in Denver

businesswire | June 06, 2023 | Read time : 02:11 min

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Global media and entertainment technology company Backlight™, will be sponsoring and participating in the StreamTV Show that is set to take place June 12-14 in Denver, Colorado. The annual conference brings together aggregators and platforms, along with leading streaming services and content providers.

Representatives from Backlight Streaming, the division of Backlight that provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, will be in attendance at the Show and available to provide demos of solutions from Backlight’s distribution product lines—Zype and Wildmoka.

On day two of the conference, Backlight Streaming’s Josh Yanus will join speakers from USA Today Network, Fuse Media, MagellanTV, and MYOutdoorTV for a panel discussion about how content owners can appeal to niche streaming audiences and derive the most value from their archive. Josh, a senior client success manager, works closely with Backlight clients who have voluminous libraries of content and who want to monetize their digital video assets. The panel discussion is set to take place at 3:55 PM MT on Tuesday, June 13.

To schedule a meeting with Backlight while at the StreamTV show, complete this form.
 

About Backlight

Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle - from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration including iconik, ftrack, Gem and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to world’s most innovative publishers and broadcasters.

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QYOU Media's Q TV Launches New Original Series Deploying AI Anchor

prnewswire | August 28, 2023

QYOU Media Inc., a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that it's flagship Hindi language channel Q TV has bolstered its 'Zara Hatke' ( "A Little Offbeat") proposition by launching a first-of-its-kind initiative via an exciting new original series, 'Viral Hua Re' driven by artificial intelligence (AI). Combining creativity with cutting-edge technology, the series aims to revolutionize the way programming content can be created with the introduction of an AI generated anchor across the new series. In a pioneering move that unleashes a completely new approach to content creation, for Q TV, Viral Hua Re', marks the beginning of efforts to leverage technology to drive channel content. Led by a sassy animated AI anchor, 'Viral Bhabhi' with her witty one-liners and anecdotes, Viral Hua Re features viral videos sourced from social platforms spanning various sub-genres including comedy, pranks, gags, falls, and fails. The series is being launched this week and airs daily at 6:00 PM followed by a repeat telecast at 1:00 PM. Speaking on unveiling this exciting new series, Curt Marvis, CEO and Co-Founder, QYOU Media, said, "We are inevitably entering a new chapter in television entertainment with the introduction of AI-driven shows. We want to embrace and not ignore this new technology on Q TV as we believe as a brand we stand at the crossroads of innovation and storytelling with our young India creators and viewers. Harnessing the power of technology to enhance the viewer experience is core to our DNA, while staying true to the essence of captivating content that our audience cherishes. With this pioneering step, we not only embrace technology but also reaffirm our commitment to redefining how India experiences television." Formerly known as The Q, Q TV's latest content line-up underscores its commitment to embracing social media creators and content while harnessing the power of AI to deliver fresh and captivating entertainment to viewers across India. About QYOU Media One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q and on connected TV, via channels Q Kahaniyan, Q GameX, Q Marathi & Sadhguru TV, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV's and app-based platforms. In addition, QYOU has numerous additional content destinations, apps and gaming platforms poised to engage the over 125 million Indian households we reach weekly. Our influencer marketing company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.

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Immutable Teams Up with SuperDuper, Creators of Second Most Profitable Brand in Web3 Gaming

prnewswire | July 03, 2023

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Xsolla | September 21, 2023

Xsolla, a global video game commerce company, has announced a new online destination called Xsolla Mall. This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers. Developers can showcase and monetize content from their games on a specific branded landing page within the platform, even the entirety of a game. There is already a growing library of cloud games accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution. Xsolla Mall also merges video game content and the convenience of multiple local payment methods with the power of content creators and influencers into one cost-effective platform, providing a wide range of generating incremental revenue for games. Xsolla Mall provides developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement, and generating more profit for their business. "Xsolla Mall unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web," said Chris Hewish, CEO of Xsolla. "We aim to help developers tackle current market challenges like the high cost of acquiring and retaining players, high distribution fees, and increasing the number of paying players so they can earn and keep more of the profits from the sale of their games and in-game content. Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform." About Xsolla Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.

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QYOU Media's Q TV Launches New Original Series Deploying AI Anchor

prnewswire | August 28, 2023

QYOU Media Inc., a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that it's flagship Hindi language channel Q TV has bolstered its 'Zara Hatke' ( "A Little Offbeat") proposition by launching a first-of-its-kind initiative via an exciting new original series, 'Viral Hua Re' driven by artificial intelligence (AI). Combining creativity with cutting-edge technology, the series aims to revolutionize the way programming content can be created with the introduction of an AI generated anchor across the new series. In a pioneering move that unleashes a completely new approach to content creation, for Q TV, Viral Hua Re', marks the beginning of efforts to leverage technology to drive channel content. Led by a sassy animated AI anchor, 'Viral Bhabhi' with her witty one-liners and anecdotes, Viral Hua Re features viral videos sourced from social platforms spanning various sub-genres including comedy, pranks, gags, falls, and fails. The series is being launched this week and airs daily at 6:00 PM followed by a repeat telecast at 1:00 PM. Speaking on unveiling this exciting new series, Curt Marvis, CEO and Co-Founder, QYOU Media, said, "We are inevitably entering a new chapter in television entertainment with the introduction of AI-driven shows. We want to embrace and not ignore this new technology on Q TV as we believe as a brand we stand at the crossroads of innovation and storytelling with our young India creators and viewers. Harnessing the power of technology to enhance the viewer experience is core to our DNA, while staying true to the essence of captivating content that our audience cherishes. With this pioneering step, we not only embrace technology but also reaffirm our commitment to redefining how India experiences television." Formerly known as The Q, Q TV's latest content line-up underscores its commitment to embracing social media creators and content while harnessing the power of AI to deliver fresh and captivating entertainment to viewers across India. About QYOU Media One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q and on connected TV, via channels Q Kahaniyan, Q GameX, Q Marathi & Sadhguru TV, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV's and app-based platforms. In addition, QYOU has numerous additional content destinations, apps and gaming platforms poised to engage the over 125 million Indian households we reach weekly. Our influencer marketing company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.

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Immutable Teams Up with SuperDuper, Creators of Second Most Profitable Brand in Web3 Gaming

prnewswire | July 03, 2023

SuperDuper, the studio behind the highly popular non-fungible token (NFT) collection Cold Blooded Creepz, is partnering with Immutable, the leading web3 gaming platform, to collaborate on an upcoming blockchain-based real-time strategy (RTS) game Overlord, leveraging the Cold Blooded Creepz IP. Initially launched in January 2022, the CreepZ collection has become an NFT hit, generating more than $220 million in total trading volume to date cementing itself as the second most profitable brand in web3 gaming in 2022 behind Axie Infinity. "We firmly believe that SuperDuper's extensive and multifaceted approach to brand building will play a major role in the mass adoption of web3, ultimately allowing us to onboard millions of new users to the world of blockchain gaming," said Andrew Sorokovsky, VP of Global Business Development at Immutable. "Immutable is excited to offer the full suite of our tools, frameworks, and services to help make SuperDuper's experiences as fast, accessible, and seamless as possible." The overarching Overlord is a multimedia web3 gaming and entertainment brand created as part of SuperDuper's multi-pronged approach that will be instrumental in onboarding the next 100 million users onto web3. Today, SuperDuper's Overlord is already an expansive IP that aims to erase borders between numerous forms of entertainment. Notably, Overlord is managed by ThreeSixZero, an international management and entertainment company at the forefront of music, film, TV, and sports which also owns Westbrook Entertainment, the talent management company representing Will Smith, Jada Pinkett Smith, Jaden Smith, Willow Smith, Kenna, and Crespo. Overlord is also represented by the World's largest entertainment agent WME, leveraging the brands into high-value IP deals and unlocking distribution across mainstream entertainment. As part of these collaborations, Seth Green's Emmy award-winning production house Stoopid Buddy Stoodios is already developing an animation using Creepz IP for major streamers such as Netflix. Additionally, West Brand Lab, a fashion enterprise led by ex-Nike, Lululemon, and Levis executives, will soon launch a clothing line in collaboration with Overlord. SuperDuper is currently co-developing multiple blockchain games with veteran game studios and a strategic game development advisory board. The first major partnership has been signed with Revolving Games which is building a AA blockchain game for the mass market using the Overlord IP. By leveraging Immutable, SuperDuper will allow players across its entire web3 portfolio to benefit from lightning-fast, gas-free trading of digital assets. As the Overlord IP and SuperDuper brand ecosystem continues to grow and evolve, all corresponding assets will be featured across all Immutable-integrated marketplaces, including Rarible, Token Trove, and GameStop marketplace. "We are thrilled to announce Overlord's strategic partnership with Immutable X. This collaboration supercharges our web3 gaming experiences by providing true digital ownership through NFTs, in line with Immutable's mission," said Dom Smith, co-founder of SuperDuper. "Prepare for amplified transmedia engagement across gaming, TV/Animation, Fashion, and Merchandising. We're on a mission to reshape the digital landscape, making you, the player, the real owner. Get ready for an unprecedented web3 gaming experience!" About Immutable Immutableis a global leader in gaming on a mission to bring digital ownership to every player by making it safe and easy to build great web3 games. The Immutable gaming platform makes it easy for game studios and independent developers to safely and confidently build and launch successful games on Ethereum. The product suite includes pre-built solutions, optimised for usability, that help developers get to market faster without sacrificing security or player experience. Builders get personalised web3 guidance, live support for their communities, and access to the largest ecosystem in gaming. Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community and provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on StarkWare technology, and Immutable zkEVM, powered by Polygon. Immutable's in-house gaming capabilities means they know how to build great games first-hand through Immutable Games, a global leader in web3 game development and publishing. Backed by a world-class team who have proven track records of bringing games to millions of players, Immutable Games has pioneered the world's first blockbuster NFT trading-card game Gods Unchained and is currently building the highly anticipated mobile RPG Guild of Guardians.

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Xsolla Launches Mall, An Online Destination for Video Games

Xsolla | September 21, 2023

Xsolla, a global video game commerce company, has announced a new online destination called Xsolla Mall. This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers. Developers can showcase and monetize content from their games on a specific branded landing page within the platform, even the entirety of a game. There is already a growing library of cloud games accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution. Xsolla Mall also merges video game content and the convenience of multiple local payment methods with the power of content creators and influencers into one cost-effective platform, providing a wide range of generating incremental revenue for games. Xsolla Mall provides developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement, and generating more profit for their business. "Xsolla Mall unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web," said Chris Hewish, CEO of Xsolla. "We aim to help developers tackle current market challenges like the high cost of acquiring and retaining players, high distribution fees, and increasing the number of paying players so they can earn and keep more of the profits from the sale of their games and in-game content. Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform." About Xsolla Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.

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