Allen Media Group | June 24, 2022

Byron Allen's Allen Media Group (AMG) free-streaming digital platform, HBCU GO – the leading media provider for the nation's 107 Historically Black Colleges and Universities (HBCUs) – is launching a pair of exhilarating shows that appeal to the hearts and minds of their audience. Beginning Thursday, June 23, fans are invited to tune in to THE COLOR OF STEM – a docu-series that explores the latest discoveries, NFTs, and people making a difference in Science, Technology, Engineering, and Math (STEM), and SPADE A SPADE – a half-hour roundtable talk show that features teams of well-known entertainers, athletes, and influencers as they discuss topical news and views over a game of spades. Both shows are proudly sponsored by Procter & Gamble and are available to audiences across the country at HBCUGO.TV and by downloading the HBCU GO app on Roku, Amazon Fire TV, and Apple TV.

THE COLOR OF STEM – debuts on Thursday, June 23 at 11:00 am ET. This docuseries explores how access to STEM programs has impacted the lives of Black students across the country by creating opportunities for students to secure jobs in science, technology, engineering, mathematics and to compete in the global marketplace. Each episode will introduce HBCU graduates and highlight their road to success as a way to empower viewers, shatter stereotypes and share "how-tos." The series celebrates and amplifies the unique journey of Black students who have skillfully navigated STEM-related career paths. Additionally, the program explores how attending an HBCU impacted their lives and their careers. THE COLOR OF STEM episode airing June 23rd will feature Music Notes, an educational music company founded by Jimmy Pascascio and LaMar Queen, two middle school math teachers in South Central Los Angeles. Mr. Q-U-E and Mr. D combine their love of hip hop with their passion for teaching to create STEM songs that are sure to have viewers nodding their heads and rapping along. The episode also highlights Lisette Titre-Montgomery of Gameheads, whose passion is being a diversity advocate for the game industry. She speaks publicly about how game-based curriculums are the key to engaging today's youth in Science, Technology, Engineering, Art and Math (STEAM), and careers. Gameheads is a Game Development Accelerator program for Oakland youth, establishing art curriculums and recruiting industry professionals to mentor students of color to become the next generation of developers.

SPADE A SPADE – debuts on Thursday, June 23 at 3:30 pm ET. The first episode of SPADE A SPADE, in celebration of the 50th Anniversary of Title IX, which gave equal access to sports for women, will feature Olympic sprinter Sanya Richards-Ross, the first female African-American position coach in NFL history, Jennifer King, and Shakira Austin of WNBA's Washington Mystics – 2022's third overall draft pick in the WNBA. SPADE A SPADE is a 30-minute round-table talk show hosted by notable influencer King Flexxa. SPADE A SPADE features teams of students, entertainers, athletes, and their select partners in a classic neighborhood game of trash talk and real conversation about key issues of the day. Each week, three guests will play for a winner-takes-all game and bragging rights. For those who know and love the game, SPADE A SPADE offers fans a chance to get in the heart of the action and play for fun while rooting for their favorite team's charity.  Additional celebrity guests for the season include David Banner, Robert Covington, Quinn Cook, K. Michelle, Yandy Smith, Jess Hilarious, and John Wall, among others. The first season will include a five-episode run featuring such kitchen table topics as mental health, the state of HBCUs, and other riveting cultural conversations.

These new shows are executive produced by HBCU GO's Curt Simmons and Karrington Symonds. With more than 40 years of collective television and film experience, the HBCU GO team has garnered five Emmys, six Telly Awards, a Peabody Award, and three NAACP Image Award nominations for their documentaries, unscripted series, and live shows.

THE COLOR OF STEM and SPADE A SPADE are being supported by Procter & Gamble, which through its Widen the Screen initiative is fueling more expansive portrayals of the Black experience in film, television, and media through partnerships and programming with Black creators and Black-owned and Black-operated media companies.  Procter & Gamble brands (including My Black is Beautiful, Olay, Old Spice, Pantene, and Secret) will provide advertising support as part of Procter & Gamble's collective efforts to serve the HBCU community.

"HBCUs are the heart and soul of Black America. The free-streaming service HBCU GO is simply here to amplify the excellence of these extraordinary institutions of higher learning, Allen Media Group is 100-percent committed to bringing original and inspirational content to this platform, and we genuinely appreciate Procter & Gamble for their continued sponsorship and commitment in working with us to achieve this very important goal."

-Byron Allen, Founder/Chairman/CEO of Allen Media Group.

HBCU GO is pleased to amplify the voice of Black excellence to students, alumni, and our community during the summer and throughout the whole year," said HBCU GO President Curtis Symonds. "From documentaries, movies, sports, talk, and lifestyle programming, we're opening new doors for content creators to share their stories and to shine a light on our unique cultural experience. HBCU GO is the ultimate destination for free, quality content.

For more information about HBCU GO visit HBCUGO.TV or follow us on Facebook, Twitter, YouTube, Instagram.

‍HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history, diversity, perspectives, and cultural experiences at HBCUs (Historically Black Colleges and Universities). The network also provides a platform for emerging creatives in media production, branding, and broadcasting.  We offer our viewers the best in live sports, original series, documentaries, films, comedy, and edutainment programming produced by African American leading producers, directors, and students from select HBCUs.


GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Participants included: digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; a national advertising association and a large national JIC.See what lies ahead from our gathering of media experts. Download our free white paper to discover what media currencies will look like in 5 years’ time.


GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Participants included: digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; a national advertising association and a large national JIC.See what lies ahead from our gathering of media experts. Download our free white paper to discover what media currencies will look like in 5 years’ time.

Related News


Confluent Releases HashiCorp Terraform Provider to Simplify and Accelerate Multi-Cloud Data Streaming

Confluent, Inc. | July 20, 2022

Confluent, Inc. (NASDAQ: CFLT), the data streaming platform to set data in motion, announced the Confluent Terraform Provider as part of its Q3 ‘22 Launch. Developed in partnership with HashiCorp, a leading provider of multi-cloud infrastructure automation software, the Terraform provider exposes Confluent Cloud APIs for simple, consistent, and automated management of mission-critical data streaming resources, including cloud environments, Apache Kafka® clusters, networks, topics, connectors, and more. Now, engineering teams can easily integrate data streaming within CI/CD workflows and GitOps processes on AWS, Microsoft Azure, and Google Cloud, enabling them to launch real-time applications faster and avoid the high operational costs and risks tied to manual resource provisioning. The need to stay ahead of customer demands is fueling the shift to technology stacks powered by data streams and cloud technologies,said Ganesh Srinivasan, Chief Product Officer, Confluent. With our HashiCorp Terraform integration, organizations get the power of data streaming across all major cloud providers with the simplicity of infrastructure as code and automation. This means developers have safe, reliable access to the infrastructure resources they need, so they can focus on building applications that truly move the needle for their businesses. Data streaming is increasingly essential to deliver the real-time experiences today’s customers demand and data-driven operations businesses need. But developers building and launching data streaming applications with open-source Apache Kafka are often blocked, waiting for access to infrastructure resources. Those requests are usually handled by a small team of experts who support the entire business and a highly complex tech stack. These teams can easily get bogged down in time-consuming, manual processes for managing infrastructure, which quickly puts new developments behind schedule. Manual provisioning also introduces high levels of risk, which is unacceptable when data streaming is powering a business’s most sensitive, mission-critical use cases. Integration with a proven tool like Terraform can save time, speed up new releases and add even more security. “Helping our customers save time and money with smart, real-time inventory management solutions is dependent upon widespread use of real-time data streaming throughout our entire business, With Confluent’s Terraform Provider, we’re able to completely automate our infrastructure deployments as code with no sacrifice on quality or security. With consistent, version-controlled deployments managed through a tool our teams already know, we’re able to move quickly and maintain focus on new, value-add projects.” -Rolando Berrios, Director of Engineering, Okedo The Confluent Terraform Provider gives engineering teams easy access to the full set of data streaming resources they need, ranging from Kafka clusters and private networks to service accounts and ACLs. With provisioning and management of data streaming infrastructure automated throughout all clouds, the benefits of real-time data can scale across the entire business to fuel faster innovation from a wider set of teams. With the new Terraform provider, teams can: Reduce complexity and risk with infrastructure deployments managed as code and deployed through automated GitOps integration. Increase developer autonomy and productivity with consistent, version-controlled access to data streaming environments, Kafka clusters, Kafka topics, and more. Integrate Confluent deployments within existing cloud workflows on AWS, Azure, and Google Cloud using standardized resource management tooling, pipelines, and processes. "The new, verified Terraform provider for Confluent makes provisioning critical data streaming resources simple and reliable, It automates deployments within existing CI/CD workflows across all major cloud services so organizations can easily access the real-time data they need for innovation with far less time focused on infrastructure management.” -Burzin Patel, VP, Global Partner Alliances, HashiCorp Confluent’s quarterly launches provide a single resource to learn about new capabilities available on the leading data streaming platform. Other highlights include Independent Network Lifecycle Management: One of the biggest challenges faced when scaling data streaming workloads is the ability to provision networking resources efficiently without adding operational burdens. Confluent’s new REST APIs and Terraform support for network lifecycle management promote networks to be a first-class resource, enabling organizations to scale data streaming workloads independent of network connectivity. This lets engineering teams reuse existing network connections for multiple clusters and gain granular access control of network resources through the new RBAC role for network admins, which significantly reduces manual toil. User Login Monitoring: As a data streaming deployment grows, it becomes increasingly important to keep a close eye on who is accessing a platform and what those visitors are attempting to do with data. Confluent added user login monitoring to its extensive library of auditable events, making potential data breaches easier to spot. Now, security groups can see a full list of all users who successfully log into a Confluent Cloud account. This way, organizations can quickly find the bad actors who would otherwise be hidden within the noise of expected activity. This helps ensure no breaches occur that would expose sensitive data, cause downtime, or tarnish brand reputation. About Confluent Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit The preceding outlines our general product direction and is not a commitment to deliver any material, code, or functionality. The development, release, timing, and pricing of any features or functionality described may change. Customers should make their purchase decisions based upon services, features, and functions that are currently available. Confluent and associated marks are trademarks or registered trademarks of Confluent, Inc. Apache® and Apache Kafka® are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries. No endorsement by the Apache Software Foundation is implied by the use of these marks. All other trademarks are the property of their respective owners.

Read More


Italy’s BKT Series on Helbiz Live to be Available on Amazon Prime Video

Helbiz | July 28, 2022

Helbiz Media, a division of the Nasdaq-listed Helbiz Inc.(HLBZ), announces that Helbiz Live, including the upcoming season of the Italian BKT Series, is available on Amazon Prime Video Channels in ItalyFans in Italy will easily be able to subscribe to Helbiz Live directly through Prime Video Channels and watch all live and on-demand matches of the 2022/2023 BKT Series Championship, including up to 390 games between the regular season, playoffs and playouts. It will also feature a series of exclusive sports and entertainment content from Chiara Giuffrida, the new face and host of Helbiz Live. "Our priority is to be on the fan’s side by constantly working to make our service easily accessible on all devices, A notable agreement like this, with a global partner such as Amazon, was born precisely in response to this focus on the customer, who are able to follow the BKT Series Championship and all the other incredible sports and entertainment content we offer through Amazon Prime Video. Through Amazon Prime Video, our service will be available to many potential new customers in Italy who can easily subscribe to Helbiz Live with a couple of clicks.” -Matteo Mammì, CEO of Helbiz Media The first day of the season on Helbiz Live within Amazon Prime Video will start with a special event: Genoa CFC vs SS Lazio on July 27 at 6 p.m. CET. Genoa CFC, Italy's oldest football team, will face off against SS Lazio, one of the most competitive teams from Serie A, in a friendly match. Helbiz Live will broadcast the match live, available to all fans for free. The Serie BKT Championship will start on August 12 with the opening match featuring Parma against Bari. About Helbiz Helbiz is a global leader in micro-mobility services. Launched in 2015 and headquartered in New York City, the company offers a diverse fleet of vehicles including e-scooters, e-bicycles and e-mopeds all on one convenient, user-friendly platform with over 40 licenses in cities around the world. Helbiz utilizes a customized, proprietary fleet management technology, artificial intelligence and environmental mapping to optimize operations and business sustainability. Helbiz is expanding its urban lifestyle products and services to include live streaming services, food delivery, financial services and more, all accessible within its mobile app. For additional information, please visit

Read More


Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising

Viamedia | May 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform™. The platform uses a transitional approach to maximize live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to match the local ads running on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introduces the immediate next step to achieving fully dynamic advertising,This presents an enormous opportunity for our MVPD partners around the country to essentially turn their linear inventory into connected TV (CTV) inventory, all while better serving their local communities, businesses and advertisers." -David Solomon, President & CEO at Viamedia Viamedia’s Parity ADS Platform™ enables MVPDs to regionalize streaming distribution by inserting regionally targeted ads on linear streams which mirror the ads running on traditional SD and HD channels. The platform provides a CTV capability MVPDs that have already deployed a dynamic platform or are migrating into a dynamic advertising model by serving identical ads across multiple platforms -- enabling ad sales for an entire subscriber base while protecting existing revenue streams. The platform is also designed to help accelerate time-to-market and to reduce technological risks associated with transitioning linear into digital streams. The industry is beginning to catch on to the benefits of a parity approach. As subscribers are transitioned to streaming, there's often not enough impressions to sell independently. By replicating the same ad on two platforms, MVPDs are able to optimize linear and CTV feeds for advertisers, maximizing inventory and ad sales during the migration. This system is specifically developed to drive greater demand and value for existing advertising inventory. Viamedia’s best-in-class technology stack adheres to established IAB standards and utilizes a standardized platform to enable integration with any streaming applications, ensuring MVPDs will soon be able to use the streaming app of their choice to grow digital advertising revenue similar to CTV. The new Parity ADS Platform complements Viamedia’s expanding portfolio of advanced advertising solutions, which includes QTT™ , the company’s patented, cloud-based solution that bridges digital demand and linear TV advertising inventory. The first-of-its-kind solution can request and receive ads from programmatic digital ad exchanges to enable programmatic ad insertion in real time or near real time pending Publisher’s preference on linear cable, National Network or Broadcast television utilizing existing TV infrastructure. About Viamedia Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television. Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.

Read More