C4-Backed Sports Producer Whisper Films Moves Into Entertainment With East Media Investment

Channel 4-backed sports producer Whisper Films is moving into entertainment with a partnership with East Media, the nascent indie set up by The Cube producer Nathan Eastwood. Whisper Films, which was set up by Formula 1 racing driver David Coulthard, sports presenter Jake Humphrey and Sunil Patel, has invested in East Media, the company responsible for Channel 4’s motoring format Missing Ignition, which stars racing driver Dario Franchitti and Take That popstar Howard Donald. The move will see East Media eye entertainment opportunities around live events, sporting series and documentaries within Whisper’s current portfolio – it currently produces Formula 1, Rugby World Cup, Women’s Six Nations, SailGP, W Series, Women’s Super League and the 2020 Tokyo Paralympics.