FitXR expands VR Fitness offering to PICO

businesswire | March 30, 2023 | Read time : 03:14 min

FitXR is continuing to expand its popular virtual reality (VR) fitness offering with the UK, EU and Asia markets by launching on the popular PICO VR headsets. FitXR’s launch on PICO represents its commitment to make VR fitness accessible to all, irrespective of the user’s preference in hardware choice. As the mass market appeal in VR continues to grow, it will bring with it increased interest in hardware developers, innovation and consumer choice and in turn the desirability in multi-platform offerings like FitXR.

In January 2023, FitXR launched two new studio offerings: Sculpt and Combat, to add to its already robust suite of offerings that include High Intensity Interval Training (HIIT), Dance and Box workout options. The launch of Sculpt (workouts inspired by barre, pilates, and isometric strength training) and Combat (workouts inspired by karate, muay thai and taekwondo) support FitXR’s continued mission to provide the widest variety of workout experiences available in the metaverse today.

FitXR is now reaching new audiences by bringing its at-home virtual fitness experience to PICO headsets. Starting today, any consumer who downloads FitXR onto their PICO 4 or PICO Neo Link 3 headset will get 30 days free membership; an offer running until the 30th of April.

“Launching on PICO is a pivotal moment for FitXR,” said Sam Cole, CEO and Co-founder of FitXR. “We already offer the most diverse and unique fitness experience, and by expanding to the new PICO headset, we’re furthering our aim to provide this to every person, in every household, in every geography, and on any hardware device. It also reinforces our position as the leading global VR Fitness app with members around the world.”

“For PICO, launching FitXR as a subscription app on our platform underlines our commitment to bring the widest variety of high quality and customizable fitness experiences to our customers,” said Peter Li, Head of Gaming Partnerships at PICO.

FitXR’s launch on PICO is also indicative of the heightened appetite for combining technology and gaming to provide the optimal fitness experience. On FitXR, users can access different fitness studios whilst customising these experiences to meet their goals. Every time members enter the app, they can choose exactly how they want to work out; by studio type, music genre, intensity level, and/or time duration and then choose from one of many fully immersive 3D workout environments. Members can Dance or Box on a downtown city building rooftop, take Sculpt classes on the beachfront seaside or fight and defend in an outdoor martial arts-inspired Combat arena - all while punching flying fireballs, earning points and extending their winning streak.

“We never forget to bring the fun. The fun matters just as much as the results,” said Lisa Raggiri, Chief Marketing Officer at FitXR. “Whilst all of our classes are choreographed by certified fitness instructors to ensure results, we are strong believers in leveraging the unique immersive nature of VR to provide a fun escape. We know that by jumping into a fully immersive workout, our members have greater enjoyment, improve their consistency and see real results.”

In case variety, customization, gamification and numerous 3D environments wasn’t enough, FitXR is launching its first Box Training Program created in partnership with Olympic Boxing Champion Nicola Adams.

About FitXR

FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within five distinct workout studios - Box, Dance, HIIT, Sculpt and Combat. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music.

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TECHNOLOGIES

PointsBet Marks the Start of Triple Crown Season with Launch of US Horse Racing App

prnewswire | May 05, 2023

PointsBet, the leader in live betting, today announced the highly anticipated launch of its horse racing product, PointsBet Racing, ahead of the Triple Crown. Now live in 25 states, a market access reach which ranks in the top two among sports betting operators and top five among US horse racing apps, this standalone product will allow PointsBet users to immerse themselves in a modern, all-in-one horse racing experience. PointsBet and 1/ST TECHNOLOGY, a business division of The Stronach Group, North America's dominant Thoroughbred racing company, announced a multi-year strategic partnership where 1/ST TECHNOLOGY agreed to power the advance deposit pari-mutuel wagering platform for PointsBet Racing. In addition to a best in market product offering powered by 1/ST TECHNOLOGY, the newly unveiled app features the world's top tracks, including content from each leg of the coveted Triple Crown, with over 180 tracks total from the US, UK, Ireland, Hong Kong, Japan, and Australia. PointsBet Racing will include live streaming and replay capabilities, single user account sign on, deep link integration across PointsBet digital products, top statistical and favorite factor compilation, new user educational tools, as well as seamless deposit and withdrawal capabilities. "The launch of PointsBet Racing marks a significant milestone in our efforts to expand our product portfolio and capture the tremendous potential of the US horse racing market," said Johnny Aitken, PointsBet USA CEO. "We are optimistic about replicating the success we have seen in mature global betting markets where racing is a huge engagement channel next to sports. This new offering will contribute to the growth of online horse racing in the US and we are excited to get live in advance of one of the most important racing events of the year." The full list of states that PointsBet Racing is available in includes Alabama, Colorado, Delaware, Florida, Idaho, Indiana, Iowa, Louisiana, Minnesota, Montana, Nebraska, New Hampshire, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Vermont, Washington, West Virginia, Wisconsin, and Wyoming. Additionally, PointsBet has ADW license applications pending in numerous other states including where PointsBet is currently live with online sports betting and/or casino. About PointsBet PointsBet is an online gaming operator listed on the Australian Stock Exchange with operations in Australia, the United States, Canada, and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.

SOLUTIONS

DNEG Enters into MOU to Acquire Prime Focus Technologies’ Business

businesswire | April 24, 2023

DNEG, a world-leading visual entertainment services company, entered into a memorandum of understanding to acquire Prime Focus Technologies (PFT), a leader in cloud-based software and artificial intelligence (AI) technology for the media and entertainment (M&E) industry. PFT, a subsidiary of DNEG’s parent company, Prime Focus Limited, has offices located across North America, the United Kingdom and India. Upon conclusion of the proposed transaction, DNEG will add the media workflow and automation software suite, CLEAR®, and purpose-built AI platform, CLEAR AI®, which offer studios, broadcasters, brands and service providers transformational solutions to help manage content, video collaboration and automation in the content production and distribution process. Acquiring the software-as-a-service business of PFT will advance DNEG’s status as an end-to-end solutions provider, enabling its expansion into media tech and distribution services, including fulfillment, localization and marketing, and allowing DNEG’s worldwide M&E client base to realize the financial, operational, and strategic benefits of managing the entire lifecycle of their content with one trusted partner. The proposed transaction is inter alia subject to customary due diligence, finalization of the acquisition structure and valuation of the business, receipt of requisite corporate approvals (including from Prime Focus Limited, parent company of DNEG and PFT) and lender consents, and execution of the definitive agreements. “DNEG is the entertainment industry’s go-to premium turnkey solutions provider thanks to organic market share expansion and key, strategic acquisitions, including today’s MOU with PFT,” said Namit Malhotra, DNEG Chairman and CEO. “In concert with DNEG’s deals for several lines of production and post-production services from Prime Focus Limited earlier this year, and our latest studio opening in Sydney, DNEG is truly a global, 24/7 force in the business. DNEG continues to offer unmatched quality, innovation and end-to-end capabilities to meet the visual effects, animation, pre- and post-production, distribution fulfillment services, and media asset management needs of all clients around the globe.” "Prime Focus Technologies is thrilled to be joining DNEG and becoming part of the company’s global solutions offering for an impressive and growing array of clients and operations,” added Ramki Sankaranarayanan, Founder and CEO of Prime Focus Technologies. “PFT is committed to offering customers digital transformation solutions that help automate the content supply chain. This transaction will be a positive step forward for both our existing customers and for prospective clients. The transaction with DNEG will enhance PFT’s financial strength and stability and help in building longer-term relationships with our clients. DNEG provides PFT a halo of credibility and success, with its strong studio partnerships and relationships that we can leverage into growth opportunities in the future.” How PFT’s Business Will Fit into DNEG’s Service Offerings: PFT’s business includes the intellectual property of the company, and its 1,700 employees (including approximately 300 software engineers) located across North America, the United Kingdom and India. CLEAR® is a cloud-native media asset management (MAM) platform which automates the content supply chain, including managing localization and fulfillment. CLEAR AI® is an AI and machine learning platform built exclusively for solving specific media and entertainment challenges in content management, content creation and monetization. Acquisition of the aforesaid business will allow DNEG to extend its client service offering, to provide an industry-leading, end-to-end and integrated set of services from pre-production to distribution fulfillment. Acquisition will provide a range of benefits to DNEG’s clients: Operationally – will unlock efficiencies of managing all content through one platform with one trusted partner Financially – will enable cost advantages of bundling creative, technology, and fulfillment services with one partner across the lifecycle of the content Strategically – will enable content creators to unlock extra value in their content through localization and new monetization opportunities Clients associated with PFT’s business include major media and entertainment companies like Amazon, BCCI / IPL, Channel 4, Lionsgate, Netflix, Paramount, PBS, Sinclair Broadcast Network, Star TV / Disney, Tata Play and Warner Media Discovery. Malhotra continued, “Bringing PFT’s business under the DNEG umbrella is the next logical step for our company to further develop its expertise across the content lifecycle, through post-production, content management and distribution. Consequently, DNEG has secured another avenue for future growth and an ability to innovate faster and provide more value to clients. Together, we will realize adjacent growth opportunities and more deeply align DNEG with our customer base for longer term collaboration and more transformative projects in the future.” About DNEG DNEG is a world-leading visual entertainment services company for the creation of feature film, television, and multiplatform content. DNEG employs more than 11,500 people with worldwide offices and studios across North America, Europe, Asia, and Australia.

APPLICATIONS

3D Cloud by Marxent Raises $7.5 Million in Series D to Fast-Track Design Automation with AI

prnewswire | May 08, 2023

3D Cloud by Marxent, the 3D product experience platform for furniture and home improvement retailers, announced today that it has raised $7.5 million in a Series D round of funding. The round was led by Tampa-based entrepreneur and board member Arnie Bellini with additional investment from Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in the company. 3D Cloud by Marxent has plans to open the 3D Cloud platform directly to independent interior designers and pros with innovations like artificial intelligence-powered design automation, LiDAR room scanning integration, and self-service. "With the Series D funding, we'll be able to fast-track the development of our AI and design automation capabilities," said Beck Besecker, CEO and co-founder of 3D Cloud by Marxent. "Interior and outdoor design professionals are looking for modern, browser-based, and collaborative solutions and will love designing with 3D Cloud applications. Our goal is to create easy-to-use tools that cater to the needs of homeowners, store associates, and design professionals alike. AI is the key to achieving this vision." 3D Cloud by Marxent has already reached critical mass, with a number of high-profile enterprise retailers and brands using the 3D Cloud platform to power 3D commerce experiences. The company's platform enables furniture, kitchen, bath, and decking retailers and manufacturers to create immersive 3D product configuration, 3D room planning, and other 3D product experiences that drive conversion and capture operational cost savings. "The company has exceptional leadership, a massive product catalog, top brands and retailers, and a compelling vision for bringing this tech to new audiences," said Arnie Bellini, Tampa-based investor, and 3D Cloud by Marxent board member. "3D Cloud by Marxent's solutions drive both top-line growth and bottom-line savings for retailers regardless of economic conditions. I'm excited to continue to support the team and their vision," Bellini added. UBS Global Wealth Management forecasts that the AI hardware and services market will hit $90 billion by 2025. As the retail industry continues to adapt to changing consumer preferences, AI will play an increasingly important role in driving retail growth and innovation. "AI will drastically simplify aspects of the design process for independent design pros and enterprise retailers alike," said Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in 3D Cloud by Marxent. "3D commerce combined with AI is clearly the next frontier in furniture and home improvement retail, and 3D Cloud by Marxent is at the forefront," Arnold said. This Series D funding round increases the company's valuation to over $135 million. About 3D Cloud™ by Marxent 3D Cloud™ by Marxent is the 3D product experience platform and global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Product Configurators, 3D Sectional Configurator, 3D Room Planner with Design from Photo, 360 Product Spins, 3D Renders, WebAR, Augmented Reality retail apps, and Virtual Reality retail apps. 3D Cloud by Marxent has offices in Miamisburg, Ohio; St. Petersburg, Florida; London, England; and Auckland, New Zealand. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, PlaceMakers, Mico, Kinsman, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini.