Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

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So, inside of our business unit, we’ve created a very unique platform. Unique because we are able to deliver VR and AR applications to the final customer, and a unique experience in terms of UI and user experience.

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So, inside of our business unit, we’ve created a very unique platform. Unique because we are able to deliver VR and AR applications to the final customer, and a unique experience in terms of UI and user experience.

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TECHNOLOGIES

R&CPMK AND MEDIABRANDS LAUNCH "UpstreamPOP," THE MOST POWERFUL END-TO-END TECHNOLOGY PLATFORM FOR BRAND INTEGRATIONS AND PARTNERSHIPS IN ENTERTAINMENT

R&CPMK | July 04, 2022

Rogers & Cowan PMK (R&CPMK) and Mediabrands announced the launch of "UpstreamPOP", a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem.UpstreamPOP will utilize Mediabrands' industry-leading audience intelligence, paired with R&CPMK's unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout the entertainment industry. The innovative technology will unify brands and content producers on one platform, identify integration opportunities, and create connections to reach High Value Audiences. Harnessing Mediabrands' deep understanding of unique motivations, behaviors, and touchpoints of audiences, UpstreamPOP will deliver industry-leading reach and relevance to brand integration partnerships at scale. "As the entertainment industry continues to rapidly evolve, and increasingly more content is created in non-ad supported platforms, the necessity for brands to figure their way into that story telling is more important than ever, Consumers have significantly shifted their habits, with nearly 75% of viewers under 55 now preferring to consume content on streaming platforms in place of linear TV. UpstreamPOP not only provides brands the most accurate tool in the market to find the best integration opportunities to reach their target audience, whether on linear or streaming, it also provides our clients the ability to secure their deals in real-time." -Mark Owens, CEO, R&CPMK. We are in the business of providing the most advanced solutions to our clients' problems. The launch of UpstreamPOP further expands our capabilities by providing clients with a data-driven and measurable way to reach the audiences they desire most, through entertainment where advertising space can't be bought, said Brendan Gaul, Global Chief Content Officer, Mediabrands. Designed to give IPG clients a competitive edge, UpstreamPOP will use proprietary measurement tools and IPG's comprehensive data library to provide brands with customizable search and filtering of integration and promotional opportunities that best reach their key audiences. At launch, UpstreamPOP will feature more than 2000 brand integration opportunities across non-ad-supported original content including film, television, music videos and more. UpstreamPOP will be exclusive to IPG clients and will not be available for external subscriptions. ABOUT R&CPMK R&CPMK is a creative marketing and communications agency focused on connecting clients with consumers through the world of entertainment, lifestyle, sports, influence and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas: Brand Communication & Strategy, Brand Integration, Experiential, Sponsorship Consulting, Content, & Creative, Multicultural/D&I, Influencer & Talent Procurement, Strategic Insights & Analytics and Talent Representation. ABOUT MEDIABRANDS Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Mediabrands Content Studio, Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 13,000 diverse marketing communication professionals in more than 130 countries. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on Twitter or Instagram.

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BUSINESS

Wells Fargo Center and Aramark Sports + Entertainment Announce Plans for New Club Level Restaurant in Collaboration With Starr Restaurants

Aramark Sports + Entertainment | June 08, 2022

Wells Fargo Center, Aramark Sports + Entertainment, and Starr Restaurants, led by entrepreneur and James Beard award-winning restaurateur Stephen Starr, today announced plans for a new sit-down restaurant concept at Wells Fargo Center, home of the Philadelphia Flyers (NHL) and Philadelphia 76ers (NBA). This will mark Aramark and Starr Restaurants’ first full-scale restaurant project as part of the strategic collaboration announced by the two Philadelphia-based organizations in 2021. The restaurant will replace The Grille at Wells Fargo Center in South Philadelphia and is expected to open in October at the start of the 2022-23 NHL and NBA seasons.Designed by Rockwell Group, the restaurant’s décor will embrace the history of Philadelphia’s sports teams with traditional accents and lighting reminiscent of an upscale tavern. With floor-to-ceiling windows overlooking the iconic Philadelphia skyline, the dining space will seat approximately 300 fans and serve a full menu of American-style cuisine, all while offering direct views of the action happening on the court or on the ice. More menu and design details will be released later this summer. “The sports and entertainment industry is one that I’ve yet to leave my mark on, so this opportunity to collaborate with Aramark and Wells Fargo Center on an in-arena restaurant concept is really special, I look forward to using my creativity and passion for developing elevated dining concepts to help create a unique hospitality experience for Philadelphia sports fans.” -Stephen Starr, founder and CEO of Starr Restaurants Aramark and Starr Restaurants’ strategic collaboration was designed to provide best-in-class hospitality experiences for Aramark clients across the U.S., including the more than 150 award-winning food and beverage, retail, and facility service programs it serves in stadiums, arenas, convention centers, cultural attractions, performance venues, and entertainment destinations. As the official food and beverage partner at Wells Fargo Center, Aramark will staff and operate the new Club Level restaurant. “As we work closely with Starr Restaurants and Wells Fargo Center to develop this new concept, Aramark is focused on the ways in which we can showcase our culinary agility and customize the game-day experience to meet the needs of our client and the expectations of fans, this is an exciting collaboration between three industry leaders, and we can’t wait to deliver a brand-new experience that leverages the creativity and expertise of all parties involved.” -Alison Birdwell, President and CEO of Aramark Sports + Entertainment. The restaurant comes as part of a $300+ million Transformation project at Wells Fargo Center and will debut alongside the brand-new Club Level this fall. The new level, which will become Philadelphia’s premiere sports and entertainment experience, will be themed to honor Philadelphia’s rich sports and entertainment past while also showcasing the latest in entertainment and service technologies. Highlights of the Club Level include a Premium Seating Entrance & Lobby, new seating options and open-floor layout, exclusive retail, and themed whiskey and tequila bars. The arena started construction on the level last week. Stephen Starr is synonymous with culinary excellence here in Philly and all around the world, and this new restaurant concept at Wells Fargo Center is just one more way to ensure our arena remains cutting edge and world class for decades to come,” said Valerie Camillo, President of Wells Fargo Center. Our ongoing Transformation project is all about honoring the great history of Philly sports– while also celebrating the latest and greatest that Philadelphia has to offer. That’s what this restaurant is all about, recognizing the best of the City’s world-renowned culinary offerings. The Wells Fargo Center’s Transformation is a direct, private investment in the Stadium District – a phenomenal urban planning success of the City of Philadelphia and the State of Pennsylvania. The Stadium District is a key anchor for future investment in South Philadelphia, including plans to revitalize FDR Park, invest in local roads and infrastructure, and redevelop underutilized areas. About Aramark Sports + Entertainment Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets, dining concepts powered by artificial intelligence, and high-profile events like NBA All-Star 2022 and MLB at Field of Dreams. In 2021, Aramark entered into a strategic collaboration with the Philadelphia-based Starr Restaurant Organization, led by entrepreneur and James Beard Award-winning restaurateur, Stephen Starr, which will bring the renowned culinary visionary’s highly sought-after concepts to clients throughout Aramark Sports + Entertainment’s portfolio. Aramark ranked No. 1 In the Diversified Outsourcing Services Category on FORTUNE’s 2022 List of ‘World’s Most Admired Companies’ and has been named to DiversityInc’s “Top 50 Companies for Diversity” list, the Forbes list of “America’s Best Employers for Diversity,” the HRC’s “Best Places to Work for LGBTQ Equality” and scored 100% on the Disability Equality Index. Learn more at www.aramark.com and connect with us on Twitter and LinkedIn. About Starr Restaurants Founded in 1995 by Stephen Starr, Philadelphia‐based Starr Restaurants is one of the largest multi‐concept restaurant groups in the country. STARR continues to lead the pack in merging culinary artistry with cutting edge design; so much so that in 2017 Stephen Starr was bestowed with the “Outstanding Restaurateur” award by the James Beard Foundation

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APPLICATIONS

One of Finland’s Leading Telecom Service Providers, DNA, Selects Universal Electronics for Its Award-Winning Android TV Controller

Universal Electronics Inc. | June 21, 2022

Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in wireless universal control solutions for home entertainment and smart home devices, has been selected by Finland-based DNA to debut UEI’s award-winning Android TV remote control, UEI KITA.The UEI KITA controller for Android TV has received the prestigious “RedDot” award for its outstanding fit, form and function. The elegant design fits perfectly in users’ hands due to its slim rechargeable battery that makes the product much thinner and easier to hold than ordinary remote controls. In an effort to design sustainable, environmentally friendly products, the UEI KITA remote control can potentially save dozens of disposable batteries throughout its lifetime in typical consumer use scenarios, compared to ordinary remotes with disposable batteries, by fast-charging via a USB-C cable only a few times per year. The product’s advanced technology includes Bluetooth Smart and Infrared wireless connectivity; high-precision voice control; an innovative backlit keypad; and UEI’s QuickSet Cloud® platform, which is the world’s only automated device discovery technology to control TV and audio receivers without user intervention. And while packed with technology, by using premium materials and soft coatings the UEI KITA attains an excellent look and a velvety tactile feel with every click. As the largest cable operator and the leading pay-TV provider in cable networks with over 4 million mobile and fixed network subscribers, DNA has a track record of introducing consumer-friendly technology to a wider audience. “Adding the UEI KITA remote control to our product showcase allows DNA to surpass our customers’ expectations in next-generation, environmentally friendly technology, and make their lives less complicated,” says DNA Product Development Director Ville Partanen. “It’s a natural fit for DNA to be the first provider to introduce UEI’s flagship Android controller to its customer base, The UEI KITA’s consumer-centric, advanced technology directly aligns with DNA’s focus on sustainability, as well its relentless effort to launch a user experience that is extremely easy and looks and feels premium.” -Kuldip Johal, UEI’s Vice President of Sales for Video Service Providers. For information on ordering the UEI KITA Android remote control from DNA, click here. About Universal Electronics Inc. Universal Electronics Inc. (NASDAQ: UEIC), the global leader in wireless universal control solutions for home entertainment and smart home devices, designs, develops, manufactures, ships and supports hardware and software control and sensor technology solutions. UEI partners with many Fortune 500 customers, including Comcast, Vivint Smart Home, Samsung, LG, Sony, and Daikin to serve video, telecommunications, security service providers, television, smart home, and HVAC system manufacturers. For over 35 years, UEI has been pioneering breakthrough innovations such as voice control and QuickSet cloud, the world’s leading platform for automated set-up and control of devices in the home. For more information visit www.uei.com. QuickSet® is a registered trademark of Universal Electronics Inc.

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