Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Spotlight

Low back pain (LBP) is one of the most common problems among adults. The usual physiotherapy treatment is to perform physical exercises. However, some LBP patients have false beliefs regarding their pain and they tend to avoid physical movements which might increase their pain and disability. Virtual reality (VR) has proven to be an effective intervention in improving motor functions and reducing pain perception. Existing VR interventions for LBP rehabilitation were based on a non-immersive VR, whereas to effectively reduce the pain intensity, we need an immersive VR. In this paper, we introduce the development and evaluation of a serious game called RabbitRun with an immersive experience to engage the patients.

Spotlight

Low back pain (LBP) is one of the most common problems among adults. The usual physiotherapy treatment is to perform physical exercises. However, some LBP patients have false beliefs regarding their pain and they tend to avoid physical movements which might increase their pain and disability. Virtual reality (VR) has proven to be an effective intervention in improving motor functions and reducing pain perception. Existing VR interventions for LBP rehabilitation were based on a non-immersive VR, whereas to effectively reduce the pain intensity, we need an immersive VR. In this paper, we introduce the development and evaluation of a serious game called RabbitRun with an immersive experience to engage the patients.

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TECHNOLOGIES, VIRTUALIZATION

holoride's Cutting Edge In-Car Entertainment Platform Launches for Select Audi Models

holoride | November 03, 2022

holoride, pioneer of extended reality in-vehicle entertainment, announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”Combining the immersive qualities of virtual reality with real-time vehicle data, holoride is an always-in-motion virtual space, or Motorverse, where riders can enjoy interactive and passive content that reacts to both them and the motion of the car. “Despite amazing advances in automotive technology over the last few decades, passenger experience and in-car entertainment has remained largely the same, With the introduction of holoride, we are not only elevating that stale experience; we are redefining how you spend your time on the go. I couldn’t be more excited for riders to finally enjoy the thrills of the Motorverse for themselves.” -Nils Wollny, CEO and co-founder at holoride The integration of holoride into Audi select series vehicles is a continuation of holoride’s shared history with the German premium auto manufacturer. Since 2019, both Audi and holoride have showcased their ongoing partnership on different occasions, including CES 2019, IAA Mobility 2021, and SXSW 2022, where holoride’s vehicle integration with Audi was officially announced. By integrating holoride in our models, we're redefining in-car entertainment, said Giorgio Delucchi, Head of Digital Experience/Business at Audi. Through combining real-time vehicle data and virtual content, we're creating an entirely new customer experience. A crucial cornerstone of the vehicle's digitalization is developing the interior into a third living space. In this very personal space, living and working coalesce. holoride is another proof point in our roadmap. At launch, holoride users will be able to dive into Cloudbreakers: Leaving Haven from Schell Games, the studio that brought Among Us to VR. It was produced in partnership with Superconductor, the creative agency founded by Hollywood talents Justin Lin (Fast & Furious franchise) and Anthony and Joe Russo (Marvel Cinematic Universe and Netflix’s The Gray Man). The Russo Brothers also served as creative advisors to holoride. Working under the banner of Force Multiplier Studios, writers Brent Friedman and Jeremy Breslau wrote and developed Cloudbreakers’ unique story and universe. Leveraging holoride’s Elastic Content, the Hollywood veterans crafted a journey in which players guide Dev, his scavenger robot Skyjack, and I.O.N.E. through the hostile skies of Stratus, gathering scrap and blasting A.I. sentries as they simultaneously travel to their real-world destination. In addition to bringing new thrills to passengers’ rides, holoride can also create a more comfortable experience for users. Instances of motion sickness are substantially reduced thanks to the technology’s use of steering, braking, and acceleration data to match what riders see in the headset with what they feel outside the Motorverse, and with almost no latency. holoride launches with the aptly named Pioneers’ Pack, containing everything needed to jump into this exciting new platform (minus the car), and priced at EUR 699. The package is available in Germany at shop.holoride.com starting Nov 2, 2022. The Pioneers’ Pack includes: HTC VIVE Flow: lightweight and easy to wear VR glasses that supports holoride’s entertainment service 8BitDo Pro 2 Gamepad: offers a familiar user experience in a classic controller design Safety strap: connected to the seatbelt, the strap provides safety during unexpected events while driving A one-year subscription to the holoride platform After the first year, holoride subscriptions will be available for a monthly (EUR 19.99/month) or yearly fee (equalling EUR 14.99 per month). Both unlock access to an ever-growing content catalog. Cloudbreakers: Leaving Haven leads a launch lineup of games and edutainment apps that will grow over time with regular updates. Additionally, the holoride browser and a powerful phone mirroring feature bring your online life to a 180-inch virtual screen. Embedded into a motion-synced environment, it allows riders to stream their favorite shows and stay connected via their social apps. In order to enjoy the holoride experience, passengers will need the Pioneers’ Pack and a holoride-ready Audi vehicle (e.g., Audi A4, A5, A6, A7, A8, Q5, Q7, Q7, Q8, Audi e-tron, Audi e-tron Sportback, Audi e-tron GT*). Starting with Germany, holoride will be adding further markets beginning with the U.S. in early 2023 followed by more European and Asian markets in the course of the year. *Requirements to use holoride in Audi vehicles: MIB 3 with the latest Software Cluster (starting with model year 2023) and the option “Audi connect Navigation & Infotainment”. Moreover, the EFP control unit must be in place and the option ‘Remote Park Assist Plus’ must not be selected. About holoride holoride leads the way in expanding the boundaries of in-vehicle entertainment with its innovative “Elastic Content.” Founded in 2018 by Nils Wollny, Marcus Kuehne, Daniel Profendiner and Audi, holoride connects Extended Reality (XR) content in real-time with motion and location-aware vehicle data, such as physical feedback and navigation, to create hyper-immersive XR content and experiences for passengers. With holoride, the Metaverse becomes the Motorverse as users take the power and potential of an immersive web3 experience with them on the road. At the center of it all is RIDE, holoride’s own cryptocurrency, which was conceived to supercharge the content ecosystem, drive engagement, and create value for all users. The RIDE token connects car manufacturers, content creators, brands, and passengers for a novel in-vehicle economy. In March 2021, holoride won SXSW Pitch in the “Gaming, Entertainment, and Content” category and went on to receive the competition’s prestigious “Best in Show” award. The company was also named “Best of CES 2019” by TechCrunch, CNET and Tom’s Guide, and was recognized as one of the "100 Best Inventions of 2019" by TIME Magazine as well as one of the “100 Most Consumer-Centric Companies of 2022” by Forbes.

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MEDIA AND BROADCASTING

Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auction between multiple SSPs and direct campaigns.CTV continues to grow in importance in a highly fragmented media ecosystem. In 2021, eMarketer projected that U.S. advertisers spent USD$14.4bn (£11.52bn) on CTV, an increase of 60% compared to 2020, with ad spending projected to surpass USD$30bn (£24bn) by 2025. Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first or last slot within ad pods – much like standard TV commercial breaks. Key Publica technology features that Atresmedia has implemented include: Unified Auction — Enables Atresmedia to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Atresmedia is also using the Publica 'Live Logs' feature to gain real time transparency into programmatic auctions in order to optimize yield and troubleshoot connections faster than ever before. Advanced Ad Pod Decisioning — Gives Atresmedia the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Publica has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming platforms via the introduction of OpenRTB 2.6, and also ads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Atresmedia can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. Rocío Robles, Operations Director of Atresmedia Publicidad said, "With this integration with Publica, we are now able to make our inventory visible globally and access new budgets while offering brands premium Video AVOD and CTV inventory in a controlled and protected environment. It allows the necessary transparency for marketers as well as a great advertising experience for our users." "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues, Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences." Ben Antier, CEO & CO-Founder of Publica. -Ben Antier, Co-Founder and CEO, Publica About Atresmedia Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, radio, internet, cinema, production for third parties and training, etc.-. through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM.... In this way, Atresmedia has developed their strategy in different divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platforms), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad, Smartlcip and H2H (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, a producer of audiovisual content in Spanish for the national and international market, 50% owned by Atresmedia and Telefónica. About Publica Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), ContextualManagement, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. For more information, visit https://getpublica.com/

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TECHNOLOGIES

Loop Media Partners With Hivestack

Loop Media, Inc. | September 01, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has partnered with Hivestack, one of the world’s leading, independent programmatic digital out of home (“DOOH”) ad tech companies, operating across both the demand and supply side of the industry.Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack's own demand side platform (DSP). Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant. Ben Abbatiello, Global SVP of Publisher Solutions commented: Partnering with Loop makes a lot of sense for both businesses. Our robust suite of DOOH solutions provides an opportunity to make further connections with the right audience at the right time at the right place for any media assets. Our collaboration around LoopTV's modern brand delivery and abundant screen placements are a strong match for both the out of home (OOH) and omnichannel budget seeking the best home to tell their story on a global scale. “Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States, We chose Hivestack for many reasons that all ultimately reflect the fact that it is simply a premier, elite provider we admire, and with which we perceive tremendous synergy both immediately and over the long term as we continue to grow our company around the world.” -Bob Gruters, Loop Media’s Chief Revenue Officer. About Loop Media, Inc. (“Loop Media”) (OTC: LPTV) Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”). Loop Media’s digital video content reaches thousands of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1300 hotels in the United States. Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries across the globe. For more information, please visit hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack.

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