SOLUTIONS
businesswire | May 26, 2023
#paid, a leading creator marketing platform, has announced the release of Creator Content Usage Rights, a new offering that allows brands to purchase rights to creator content for use across a full range of marketing channels out-of-home, print, in-flight, cinema, broadcast, in-game, online video, display, virtual reality, and paid social media.
#paid is the first platform to centralize the process of purchasing creator content usage rights, transforming the way brands and creators collaborate. For creators, the tool ensures fair compensation when their content is used beyond the social feed., and it allows them to generate passive income from content long after its creation. For brands, it ensures consistency and standardization of rates, and it further cements creators as a cost-effective way to produce high-quality, creative content for marketing campaigns.
"The magic behind this new industry-first feature is our proprietary pricing algorithm built on top of our first-party data," said Bryan Gold, CEO of #paid. "Until now, there has been no standardized way to price creator content on channels like out-of-home or virtual reality. Now, we have paved the way in what was previously the wild west of our industry.
Creators have long been vulnerable to having their content misused. Until now, managing the legal process, and tracking and monetizing usage rights have been onerous tasks, often leading to exploitation. Brands, too, have struggled to use creator content at scale because contracts are difficult to negotiate and manage; there is no standardized usage rights pricing, and usage cannot be tracked properly. Now, says Gold, “Creators are protected and empowered to monetize their content in new ways, while brands have a scalable and cost-effective way to amplify their marketing using creator content across their entire marketing mix.”
The #paid Creator Content Usage Rights product will be revolutionary for brands and creators alike, providing a simplified process to secure usage rights with standardized pricing, automated contracting, and easy-to-manage terms.
#paid is proud to continue its pioneering in the creator marketing industry, introducing innovative products that continue to instill trust and accountability in the space. It looks forward to seeing the positive impact it will have on the creator economy.
About #paid
#paid is a creator marketing platform situated at the nexus of brand and creator collaboration. The company powers the campaigns of Fortune 500 brands like Phillips Hue, Unilever, and Sephora, who leverage the platform to activate creators for growth. #paid is building the go-to platform that fuels content creation and distribution for brands globally, while providing creators with an unparalleled environment to do what they love create.
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APPLICATIONS
HyperX | March 14, 2023
HyperX, a games solutions provider, and Riot Games (Riot) have recently announced a multi-year global partnership extension for the VALORANT Champions Tour (VCT). Previously worked as VCT founding partner in 2021, HyperX continues the partnership for the gaming keyboard, mice and mouse pads officially.
Through this partnership, Riot would source HyperX gaming products for VCT global events as follows:
The inaugural VCT LOCK//IN tournament: Concluded with FNATIC taking the title and securing a slot for VCT EMEA at Champions 2023
VCT Masters: Will be conducted in June in Tokyo, Japan
VCT Champions: Culminating event with first world champion for new VCT
VALORANT Game Changers Championship: Event for Riot’s celebration of top women’s pro teams
The sport debuts a new league model and competitive ecosystem of three international leagues, VCT Americas, VCT EMEA, and VCT Pacific, for VCT in the year 2023. These leagues comprise about 30 teams and 20+ Challenger leagues with different groups worldwide. Launched in 2020, VALORANT continued to be one of the fastest-growing games in the world. In 2022, VCT Champions Grand Final had over 1.5 million peak viewers, about 1.25 million average minute audiences, and approximately a 34% increase in growth than the previous year.
About Riot Games
Headquartered in Los Angeles, California, Riot Games, a computer gaming company, provides video games, development, publishing and games as a service. It has revolutionized the video games industry since 2006. From League of Legends to VALORANT, it has been growing in e-sports and expanding games into entertainment. It has about 4,500 customers and more than 20 offices worldwide. It featured in the lists of Fortune’s 100 Best Companies to Work For, 100 Best Workplaces for Millennials, 25 Best Companies to Work in Technology, and 50 Best Workplaces for Flexibility.
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BUSINESS
businesswire | April 26, 2023
Eved LLC, the largest provider of vendor and payment management solutions for the entertainment and media industry, has partnered with SAP, a market leader in enterprise application software, to bring its efficient and secure accounts payable and vendor management platform to entertainment, media and production companies.
The Eved supplier and payments management platform extends SAP solutions to address time-consuming and costly supplier onboarding, maintenance, validation and payment in the media and entertainment industry. Eved can be used in conjunction with production accounting software and/or SAP Ariba®, SAP ERP, SAP S/4HANA®, and SAP S/4HANA Cloud. Eved is available at the SAP Store, the online marketplace for SAP and partner offerings.
Recent research shows that while the dollar amount of payments made by an average film or television production to non-payroll vendors, suppliers and independent contractors amounts to approximately 30% of the total budget, it accounts for an overwhelming 70% of the volume of payments being made. These payments are primarily to independent suppliers, temporary workers or small businesses, such as hair and makeup artists, costumers, craft services and security. Depending on the size of the production that can amount to several hundred individuals and companies all of whom need to be onboarded into an accounting system, validated and paid.
The Eved platform reduces time spent onboarding vendors by 95%, improves security and decreases fraud by 90% and provides 100% automation of payments and reporting.
“Entertainment and media companies have a unique set of needs when it comes to managing payments to the hundreds of suppliers used on film and television productions,” said Talia Mashiach, CEO and founder of Eved LLC. “Our partnership with SAP is transforming payment protocols and vendor management in the entertainment industry.”
Benefits of the Eved platform include:
Elimination of production supplier onboarding. Eved manages suppliers on record, handling supplier profile data, sanctions list, TIN, bank account validation and tax collection.
Offboarding of payments to production vendors. Companies can pay all global invoices digitally through a single consolidated payment.
Streamlining of production invoice approvals with electronic and automatic routing.
Real time payment statuses and budgets.
About Eved
Eved is your global payment partner for Events, Media, and Entertainment. We automate and centralize the processing of invoices and payments with a single workflow: providing security, efficiency, and visibility. Over the last 5 years, Eved has delighted the most sophisticated global companies in the Fortune 500. The unique combination of our sophisticated global payments platform and white glove service has successfully helped customers gain more control, increase visibility, and experience significant efficiencies for the line of business, Finance, AP and their suppliers.
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