prnewswire | May 17, 2023
Cinedigm, the premier independent streaming entertainment company super-serving enthusiast audiences, announced today that its popular streaming channel The Bob Ross Channel en Español has launched today on ViX as a free ad-supported streaming television (FAST) channel in the U.S. and Latin America excluding Brazil. Owned by TelevisaUnivision, ViX is the leading Spanish-language streaming service in the world.
The channel will offer the delightful programming from Cinedigm's successful English-language The Bob Ross Channel, which is fueled by "The Joy of Painting" - the long-running series featuring the beloved artist that has long entertained viewers. The channel, which is dubbed in Spanish, offers audiences the opportunity to learn painting techniques and enjoy Bob Ross's soothing voice and calming demeanor, which have made him a beloved figure around the world.
"The Bob Ross Channel has been a stalworth among viewers of Cinedigm's networks – it has consistently driven loyal viewership for us since 2020, said David Chu, Executive Vice President & General Manager, Cinedigm Networks. "With such continued demand for this show, we are intent on broadening the reach of this seminal series by localizing it for a Spanish-speaking audience. We are confident that The Bob Ross Channel en Español will captivate a whole new audience across the US & Latin America and resonate with ViX's Spanish-speaking audience."
This is the newest distribution partner for the channel, which launched its Spanish-language version in June 2022 on The Roku Channel, and is available in English across several popular streaming platforms.
Headquartered in Sherman Oaks, California, Cinedigm, an entertainment services provider, specializes in content acquisition and distribution, digital cinema deployment, and exhibition and distribution software services. It has offered custom content solutions to retail, media and technology companies worldwide since 2004. It delivers premium feature films and television series to digital platforms like iTunes, Netflix, and Amazon, retailers like Walmart and Target, and cable and satellite providers like Comcast, Dish Network and DirecTV. In addition, it has an OTT channel business with four channels under management, reaching viewers on different devices. It also provides premium content and expert services to complete the OTT ecosystem.
Digital Turbine | March 10, 2023
Digital Turbine, an independent mobile growth platform, and Apptopia released the 2023 Q1 BRAG (Brand Relative App Growth) Brand Insights Report, a part of ongoing report series. This report provides brand-oriented mobile growth insights for CMOs and UA Marketers.
The report reveals new intelligence based on consumer sentiments for brand mobile apps across five categories; travel, social media, shopping, streaming audio, and streaming video. It empowers UA Managers and CMOs with new insights for mobile growth, which the leading brands undertake. The first BRAG index got released in 2020, and the subsequent reports continued to research the relationship of brand equity with mobile growth. The report analyzed Metrics like Brand Love, Brand Power and Love Compass. Brand Love is the strength of favorable opinions for brands, and Brand Power measures a brand's influence on consumer interest in installing their application. Love Compass scaled the change in user opinion; several users' responses improved or deteriorated in the last 90 days.
The leaders for each metric across the five categories in the report are as follows:
Brand Love: Netflix, Amazon, Amazon Music, Life360, and Marriott Bonvoy
Brand Power: Prime Video, Amazon Music, Amazon, TripAdvisor and Messenger
Love Compass: Paramount+, Fetch, BeReal, TouchTunes, and Marriott Bonvoy
CMO at Digital Turbine, Gregory Wester said, "Not all marketing investments immediately impact mobile growth." He added, "That said, our past BRAG analysis has shown the direct correlation between an increase in brand strength and success in mobile growth. The brands we measured outperformed in terms of Love, Power, and Compass, and are primed for outsized mobile growth. Next quarter, we'll find out who executed against their potential. Equally important, BRAG will reveal who outperformed without coveted brand metrics."
(Source – Cision PR Newswire)
About Digital Turbine
Headquartered in Austin, Texas, Digital Turbine, an advertising services provider, specializes in mobile content and applications, mobile games, mobile value-added services, application management solutions, device management, on-device portals, UI development (web & mobile), mobile payment, mobile commerce, music streaming, and eBooks. It has connected advertisers, content publishers, carriers and OEMs since 2011. It integrates a full ad stack with proprietary technology into different devices through wireless operators and OEMs. As a result, it optimizes advertising and monetization at its optimal limit. In addition, it innovates and influences companies' advertising strategies with valuable insights and data.
businesswire | March 30, 2023
FitXR is continuing to expand its popular virtual reality (VR) fitness offering with the UK, EU and Asia markets by launching on the popular PICO VR headsets. FitXR’s launch on PICO represents its commitment to make VR fitness accessible to all, irrespective of the user’s preference in hardware choice. As the mass market appeal in VR continues to grow, it will bring with it increased interest in hardware developers, innovation and consumer choice and in turn the desirability in multi-platform offerings like FitXR.
In January 2023, FitXR launched two new studio offerings: Sculpt and Combat, to add to its already robust suite of offerings that include High Intensity Interval Training (HIIT), Dance and Box workout options. The launch of Sculpt (workouts inspired by barre, pilates, and isometric strength training) and Combat (workouts inspired by karate, muay thai and taekwondo) support FitXR’s continued mission to provide the widest variety of workout experiences available in the metaverse today.
FitXR is now reaching new audiences by bringing its at-home virtual fitness experience to PICO headsets. Starting today, any consumer who downloads FitXR onto their PICO 4 or PICO Neo Link 3 headset will get 30 days free membership; an offer running until the 30th of April.
“Launching on PICO is a pivotal moment for FitXR,” said Sam Cole, CEO and Co-founder of FitXR. “We already offer the most diverse and unique fitness experience, and by expanding to the new PICO headset, we’re furthering our aim to provide this to every person, in every household, in every geography, and on any hardware device. It also reinforces our position as the leading global VR Fitness app with members around the world.”
“For PICO, launching FitXR as a subscription app on our platform underlines our commitment to bring the widest variety of high quality and customizable fitness experiences to our customers,” said Peter Li, Head of Gaming Partnerships at PICO.
FitXR’s launch on PICO is also indicative of the heightened appetite for combining technology and gaming to provide the optimal fitness experience. On FitXR, users can access different fitness studios whilst customising these experiences to meet their goals. Every time members enter the app, they can choose exactly how they want to work out; by studio type, music genre, intensity level, and/or time duration and then choose from one of many fully immersive 3D workout environments. Members can Dance or Box on a downtown city building rooftop, take Sculpt classes on the beachfront seaside or fight and defend in an outdoor martial arts-inspired Combat arena - all while punching flying fireballs, earning points and extending their winning streak.
“We never forget to bring the fun. The fun matters just as much as the results,” said Lisa Raggiri, Chief Marketing Officer at FitXR. “Whilst all of our classes are choreographed by certified fitness instructors to ensure results, we are strong believers in leveraging the unique immersive nature of VR to provide a fun escape. We know that by jumping into a fully immersive workout, our members have greater enjoyment, improve their consistency and see real results.”
In case variety, customization, gamification and numerous 3D environments wasn’t enough, FitXR is launching its first Box Training Program created in partnership with Olympic Boxing Champion Nicola Adams.
FitXR merges immersive VR with total body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible for everyone, FitXR offers classes within five distinct workout studios - Box, Dance, HIIT, Sculpt and Combat. FitXR provides a truly engaging, multiplayer experience along with constantly refreshed classes, environments and music.