Nickelodeon’s Screens Up blends live TV with AR

Nickelodeon’s latest AR project has you using your phone in conjunction with its live broadcasting.Revealed this week, the new Screens Up app is a new initiative from the company that will encourage you to get your smartphone out at specific moments during a show to augment your experience. Starting with Kid’s Choice Sports, which airs tomorrow at 8:00 PM PT/ET you’ll be prompted on-screen to lift your phone’s camera up to face the TV, at which point exclusive sequences synced to that moment will be viewable. you’ll have green gunk thrown at you and catch cameo appearances from popular Nickelodeon characters.