Nintendo Is Currently ‘Interested In’ And ‘Researching’ AR Possibilities

Plenty of companies are interested in the possible use cases of augmented reality (AR), from entertainment to education and retail. Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. It’s not surprising that these tech giants are paving the way but what about Nintendo? The company recently confirmed an interest in AR and that research was underway. Talking to Japanese magazine Nikkei Nintendo President Shuntaro Furukawa discussed its ongoing R&D: “We are not turning our backs on new technologies. We are constantly researching and developing. Our hardware development teams evaluate all kinds of new technologies available thus far and consult with our software developers.