MEDIA AND BROADCASTING,BUSINESS

Paramount+ Joins The Roku Channel’s Premium Subscriptions Lineup, Bringing a Mountain of Entertainment to Streamers

Roku, Inc. | August 04, 2022 | Read time : 03:14 min

Paramount+ Joins The Roku Channel’s
Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel.

Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions.

“Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point, We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.”

-Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming.

We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel.

The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel.

Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming.

The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022.

About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

About Paramount+
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.

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MEDIA AND BROADCASTING

Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auction between multiple SSPs and direct campaigns.CTV continues to grow in importance in a highly fragmented media ecosystem. In 2021, eMarketer projected that U.S. advertisers spent USD$14.4bn (£11.52bn) on CTV, an increase of 60% compared to 2020, with ad spending projected to surpass USD$30bn (£24bn) by 2025. Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first or last slot within ad pods – much like standard TV commercial breaks. Key Publica technology features that Atresmedia has implemented include: Unified Auction — Enables Atresmedia to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Atresmedia is also using the Publica 'Live Logs' feature to gain real time transparency into programmatic auctions in order to optimize yield and troubleshoot connections faster than ever before. Advanced Ad Pod Decisioning — Gives Atresmedia the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Publica has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming platforms via the introduction of OpenRTB 2.6, and also ads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Atresmedia can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. Rocío Robles, Operations Director of Atresmedia Publicidad said, "With this integration with Publica, we are now able to make our inventory visible globally and access new budgets while offering brands premium Video AVOD and CTV inventory in a controlled and protected environment. It allows the necessary transparency for marketers as well as a great advertising experience for our users." "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues, Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences." Ben Antier, CEO & CO-Founder of Publica. -Ben Antier, Co-Founder and CEO, Publica About Atresmedia Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, radio, internet, cinema, production for third parties and training, etc.-. through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM.... In this way, Atresmedia has developed their strategy in different divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platforms), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad, Smartlcip and H2H (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, a producer of audiovisual content in Spanish for the national and international market, 50% owned by Atresmedia and Telefónica. About Publica Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), ContextualManagement, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. For more information, visit https://getpublica.com/

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PRODUCTS,SOLUTIONS

Turtle Beach’s Award-Winning Stealth 600 Gen 2 MAX & Stealth 600 Gen 2 USB Series Wireless Gaming Headsets for PlayStation Are Now Available

Turtle Beach Corporation | September 21, 2022

Leading gaming accessories maker Turtle Beach Corporation (NASDAQ: HEAR) announced the Stealth 600 Gen 2 MAX and Stealth 600 Gen 2 USB wireless gaming headsets for PlayStation are now available at participating retailers. The Stealth 600 Gen 2 MAX for PlayStation adds longer battery life and expanded compatibility to the acclaimed set of features that have made Turtle Beach’s Stealth 600 series headsets award-winning, best-selling products for years. The Stealth 600 Gen 2 USB for PlayStation also extends battery performance while maintaining the 600’s original attractive $99 MSRP. The Stealth 600 Gen 2 MAX for PlayStation comes in Black, Midnight Red, and Arctic Camo for $129.99 MSRP, while the Stealth 600 Gen 2 USB for PlayStation comes in Black with Blue trim or White with Blue trim for $99.99 MSRP “Our Stealth 600 MAX and USB models for PlayStation give gamers on PS5 and PS4 the premium sound and comfort they desire, plus exclusive Turtle Beach audio features like Superhuman Hearing® for a competitive advantage,The Stealth 600 Gen 2 MAX uses 50mm speakers compared to 40mm for most competitors in this price range, and now it delivers the same powerful, lag-free wireless audio for Nintendo Switch and Windows PCs. Combined with an upgraded battery life, we expect the Stealth 600 series to continue to lead the category.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation. IGN has already named Turtle Beach’s Stealth 600 Gen 2 MAX the “Best PS5 Headset for Multiplayer” in their “Best PS5 Headset 2022” list. Additionally, The Techne called it, “A complete winner,” and GamesRadar gave it a 4/5 review score plus their Highly Recommended designation, saying, “The Turtle Beach Stealth 600 Gen 2 MAX is one of the most attractive mid-range wireless headsets.” About Turtle Beach Corporation Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

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TECHNOLOGIES,BUSINESS

DXC and Manchester United Stand 'Shoulder to Shoulder' in Multiyear Technology Partnership

DXC Technology | July 07, 2022

DXC Technology (NYSE: DXC) and Manchester United (NYSE: MANU) have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fanbase.Through the agreement, DXC will become principal partner of Manchester United focussed on the club's digital transformation and innovation. As principal shirt sleeve partner, DXC will have a global presence on the shoulder of the team's home, away and third kits. DXC will also become a partner of Manchester United Foundation, collaborating on the care it gives to the community. "We are proud to welcome DXC as our principal partner for digital transformation, Manchester United Foundation and shirt sleeve in this exciting new era for the club, We are two organizations with a shared belief in the power of technology to win." -Victoria Timpson, Manchester United's CEO of Alliances and Partnerships. As one of the world's most globally recognized sports teams, Manchester United will work with DXC to become more data driven and optimize its digital offering to fans, helping to improve the way they engage and interact with the club. "Through this partnership, Manchester United is turning to DXC for its experience in enterprise transformation as it strives to engage fans and inspire young people, Whether it's running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organizations, Manchester United and DXC are experts in running mission-critical activities. We stand united in delivering excellence." -Chris Drumgoole, Chief Operating Officer, DXC Technology The agreement, which commences July 2022, covers the following areas: Manchester United's Digital Presence DXC will deliver and develop Manchester United's digital presence including the club's website and media platforms, bringing a global community of 1.1 billion fans and followers closer to the heart of the club. Starting immediately, DXC will manage Manchester United's app, which has users in 214 global territories and is the top downloaded sports app in 68 global markets. For example, DXC will streamline analytics data helping the club to deliver a more personalized experience for fans across the club's digital channels. Data Driven With its experience in data analytics and engineering, DXC will help Manchester United to harness the power of data to enhance fan experience and certain business operations. In a first step, DXC and United will deliver a new data platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance. Partner to Manchester United Foundation DXC will also become the Presenting Partner of Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and in-person seminars. Digital Transformation Roadmap DXC and Manchester United will work together to set a digital vision and strategy to help the club benefit from powerful emerging technologies as it prepares for opportunities of tomorrow. For example, DXC will work with the Man Utd Academy to support coaching staff with data analysis, tracking and reporting technologies. Shirt Sleeve Partner As principal shirt sleeve partner for the 2022/23 season, DXC will be visible on the club's home, away and third kit, for the men's, women's and youth teams, receiving worldwide brand exposure to football's expansive global audience. DXC joins Teamviewer and adidas as principal partners on the new kit which will be launched later this week. "DXC's technological expertise will help put Manchester United at the forefront of digital transformation, providing effective ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offerings," added Victoria Timpson. About DXC Technology DXC Technology (NYSE: DXC) helps global companies run their mission critical systems and operations while modernising IT, optimising data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organisations trust DXC to deploy services across the Enterprise Technology Stack to drive new levels of performance, competitiveness, and customer experience. Learn more about how we deliver excellence for our customers and colleagues at DXC.com. About Manchester United Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 144-year football heritage we have won 66 trophies, enabling us to develop what we believe is one of the world's leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.

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