Roku, Inc. | August 04, 2022 | Read time : 03:14 min
Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel.
Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions.
“Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point, We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.”
-Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming.
We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel.
The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel.
Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming.
The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.