TECHNOLOGIES,BUSINESS
DXC Technology | July 07, 2022
DXC Technology (NYSE: DXC) and Manchester United (NYSE: MANU) have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fanbase.Through the agreement, DXC will become principal partner of Manchester United focussed on the club's digital transformation and innovation. As principal shirt sleeve partner, DXC will have a global presence on the shoulder of the team's home, away and third kits. DXC will also become a partner of Manchester United Foundation, collaborating on the care it gives to the community.
"We are proud to welcome DXC as our principal partner for digital transformation, Manchester United Foundation and shirt sleeve in this exciting new era for the club, We are two organizations with a shared belief in the power of technology to win."
-Victoria Timpson, Manchester United's CEO of Alliances and Partnerships.
As one of the world's most globally recognized sports teams, Manchester United will work with DXC to become more data driven and optimize its digital offering to fans, helping to improve the way they engage and interact with the club.
"Through this partnership, Manchester United is turning to DXC for its experience in enterprise transformation as it strives to engage fans and inspire young people, Whether it's running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organizations, Manchester United and DXC are experts in running mission-critical activities. We stand united in delivering excellence."
-Chris Drumgoole, Chief Operating Officer, DXC Technology
The agreement, which commences July 2022, covers the following areas:
Manchester United's Digital Presence
DXC will deliver and develop Manchester United's digital presence including the club's website and media platforms, bringing a global community of 1.1 billion fans and followers closer to the heart of the club. Starting immediately, DXC will manage Manchester United's app, which has users in 214 global territories and is the top downloaded sports app in 68 global markets. For example, DXC will streamline analytics data helping the club to deliver a more personalized experience for fans across the club's digital channels.
Data Driven
With its experience in data analytics and engineering, DXC will help Manchester United to harness the power of data to enhance fan experience and certain business operations. In a first step, DXC and United will deliver a new data platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance.
Partner to Manchester United Foundation
DXC will also become the Presenting Partner of Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and in-person seminars.
Digital Transformation Roadmap
DXC and Manchester United will work together to set a digital vision and strategy to help the club benefit from powerful emerging technologies as it prepares for opportunities of tomorrow. For example, DXC will work with the Man Utd Academy to support coaching staff with data analysis, tracking and reporting technologies.
Shirt Sleeve Partner
As principal shirt sleeve partner for the 2022/23 season, DXC will be visible on the club's home, away and third kit, for the men's, women's and youth teams, receiving worldwide brand exposure to football's expansive global audience. DXC joins Teamviewer and adidas as principal partners on the new kit which will be launched later this week.
"DXC's technological expertise will help put Manchester United at the forefront of digital transformation, providing effective ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offerings," added Victoria Timpson.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their mission critical systems and operations while modernising IT, optimising data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organisations trust DXC to deploy services across the Enterprise Technology Stack to drive new levels of performance, competitiveness, and customer experience. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 144-year football heritage we have won 66 trophies, enabling us to develop what we believe is one of the world's leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.
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MEDIA AND BROADCASTING
Verimatrix, | July 25, 2022
Verimatrix, (Euronext Paris: VMX) (Paris:VMX), the leader in powering the modern connected world with people-centered security, announced that Harmonic is one of the first partners to integrate its cloud platform with Verimatrix StreamkeeperSM.
Designed to reduce streaming video service deployments from months to minutes and reaching the greatest amount of consumer devices, Streamkeeper Multi-DRM enables video service providers to securely stream with content security delivered from a highly scalable and globally redundant platform. The Streamkeeper Multi-DRM service is designed from the ground up to delivery studio endorsed best practices for content protection, with meticulous focus on ensuring superior video viewer experiences. Streamkeeper, at large, is a suite of novel and adaptive cybersecurity technologies that include and go beyond DRM to allow video service providers to manage revenue risk in a world of continuously changing threats from video piracy. It is available in multiple tiers and includes features such as Multi-DRM, a real-time performance dashboard, on-call support integrations and alerts, individual device risk scoring, anti-piracy countermeasures, and much more.
Integrating Verimatrix Streamkeeper with Harmonic’s VOS™360 cloud platform ensures customers will experience next-generation secure video streaming that harnesses the combined power of two highly-trusted industry leaders.
The Harmonic VOS360 platform makes it simple to launch and manage end-to-end video cloud workflows. Capitalizing on the company's expertise in video processing and delivery, the VOS360 platform embeds market-leading state-of-the-art microservices, including compression, packaging, origin and SSAI, in a unified software solution for next-gen cloud-based streaming. By pre-integrating the VOS360 platform with Verimatrix Streamkeeper, current and new customers can realize the combined benefits of security at scale with a rapid launch for OTT deployments on the cloud.
We’re pleased to announce Harmonic, a cloud leader in the industry, as one of the inaugural integration partners for Streamkeeper, said Asaf Ashkenazi, Chief Operating Officer and President at Verimatrix. Combining innovative, proven cybersecurity and anti-piracy technologies with Harmonic’s well-known video processing and delivery platform creates a cloud-based, one-stop-shop for OTT service providers, enabling them to gain immediate business value and peace of mind for their content.”
“By integrating Verimatrix Streamkeeper with our VOS360 cloud platform, we are transforming how operators stream video, Running on cloud, our solution is flexible, scalable and secure, enabling exceptional-quality streaming experiences to be delivered at scale.”
-Shahar Bar, senior vice president, video products and corporate development at Harmonic
About Harmonic
Harmonic, the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry’s first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonic.com.
About Verimatrix
Verimatrix (Euronext Paris: VMX) helps power the modern connected world with security made for people. We protect digital content, applications, and devices with intuitive, people-centered and frictionless security. Leading brands turn to Verimatrix to secure everything from premium movies and live streaming sports, to sensitive financial and healthcare data, to mission-critical mobile applications. We enable the trusted connections our customers depend on to deliver compelling content and experiences to millions of consumers around the world. Verimatrix helps partners get to market faster, scale easily, protect valuable revenue streams, and win new business. Visit www.verimatrix.com.
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TECHNOLOGIES
R&CPMK | July 04, 2022
Rogers & Cowan PMK (R&CPMK) and Mediabrands announced the launch of "UpstreamPOP", a groundbreaking technology platform providing end-to-end solutions for agency clients looking for brand integration opportunities and partnerships with content creators and media platforms across the entertainment ecosystem.UpstreamPOP will utilize Mediabrands' industry-leading audience intelligence, paired with R&CPMK's unmatched expertise and relationships with studios, networks, producers, directors, and showrunners throughout the entertainment industry. The innovative technology will unify brands and content producers on one platform, identify integration opportunities, and create connections to reach High Value Audiences.
Harnessing Mediabrands' deep understanding of unique motivations, behaviors, and touchpoints of audiences, UpstreamPOP will deliver industry-leading reach and relevance to brand integration partnerships at scale.
"As the entertainment industry continues to rapidly evolve, and increasingly more content is created in non-ad supported platforms, the necessity for brands to figure their way into that story telling is more important than ever, Consumers have significantly shifted their habits, with nearly 75% of viewers under 55 now preferring to consume content on streaming platforms in place of linear TV. UpstreamPOP not only provides brands the most accurate tool in the market to find the best integration opportunities to reach their target audience, whether on linear or streaming, it also provides our clients the ability to secure their deals in real-time."
-Mark Owens, CEO, R&CPMK.
We are in the business of providing the most advanced solutions to our clients' problems. The launch of UpstreamPOP further expands our capabilities by providing clients with a data-driven and measurable way to reach the audiences they desire most, through entertainment where advertising space can't be bought, said Brendan Gaul, Global Chief Content Officer, Mediabrands.
Designed to give IPG clients a competitive edge, UpstreamPOP will use proprietary measurement tools and IPG's comprehensive data library to provide brands with customizable search and filtering of integration and promotional opportunities that best reach their key audiences. At launch, UpstreamPOP will feature more than 2000 brand integration opportunities across non-ad-supported original content including film, television, music videos and more.
UpstreamPOP will be exclusive to IPG clients and will not be available for external subscriptions.
ABOUT R&CPMK
R&CPMK is a creative marketing and communications agency focused on connecting clients with consumers through the world of entertainment, lifestyle, sports, influence and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas: Brand Communication & Strategy, Brand Integration, Experiential, Sponsorship Consulting, Content, & Creative, Multicultural/D&I, Influencer & Talent Procurement, Strategic Insights & Analytics and Talent Representation.
ABOUT MEDIABRANDS
Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award-winning specialty business units Mediabrands Content Studio, Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 13,000 diverse marketing communication professionals in more than 130 countries. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on Twitter or Instagram.
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