Triton Digital®, the global leader in technology and services for the digital audio, podcast, and broadcast radio industries, recently announced an extended partnership with Salem Media Group Inc., the nation's top multimedia company specializing in conservative and Christian content.
Salem Media has been leveraging Triton's Digital suite for audio solutions since 2012. It has helped the company reach a wider audience, generate more revenue, and simplify its operations. Additionally, Salem Media Group uses streaming and podcast solutions to fuel its digital audio strategy and maximize advertising revenue.
Podcast Metrics Demos+ by Triton Digital integrates census and survey-based research methodologies for the first time to provide a continual industry approach, demographic measurement of the audience, and socio-demographic data. It will help identify US podcast listeners and the number of downloads to better understand on-demand and podcast performance.
Salem Media Group will use Podcast Metrics Demos+, which will help to better serve advertising and audience growth decisions for their podcasts and enhance data obtained from the Omny Studio podcast management platform. It is a TAP (Triton Advertising Platform) and a programmatic supply-side platform.
About Triton Digital
Triton Digital®, with headquarters in Sherman Oaks (California) and operations in more than 80 countries, is one of the leaders in technology and services for the digital audio and podcast industries. The company offers innovative technology that allows broadcasters, podcasters, and online music services to expand their audiences, maximize revenue, and streamline daily operations. The company's unwavering dedication to integrity, excellence, teamwork, and accountability in connecting audio, audiences, and advertisers is a key factor in the sustained expansion of the international online sector.
About Salem Media Group
Salem Media Group is a leading radio broadcaster in America. It was established in 1986 and is headquartered in Irving (Texas). The company is an internet content provider as well as a magazine and book publisher that caters to audiences interested in Christian and family-oriented content and conservative values. Salem Media Group also owns the Salem Radio Network, a Web network, and is a leading internet provider of Christian content through themed magazines. The company owns and operates 112 radio stations, including 67 stations in the top 25 markets and 30 in the top 10.