globenewswire | July 21, 2023
Enthusiast Gaming Holdings Inc. a leading gaming media and entertainment company, announced Steelcase Inc. (“Steelcase”) as the official performance seating partner of Luminosity Gaming, the Company’s gaming and esports brand. This new collaboration will leverage the prestige and skills of Luminosity's content creators and professional esports players to demonstrate the value and impact of Steelcase's advanced ergonomic high-performance seating among the gaming community.
The partnership underscores both organizations' commitment to testing the limits and supporting peak performance within the gaming community. Steelcase chairs, known for their ergonomic design, adjustability, quality, and comfort during long gaming sessions, will be showcased and utilized by Luminosity's content creators and professional players.
Luminosity and Steelcase will collaborate on content featuring the team’s content creators, players, and coaches, giving fans a behind-the-scenes look at how Steelcase chairs enhance their gameplay. Throughout the year, Luminosity fans can look forward to seeing players sitting in Steelcase chairs, community giveaways, sponsored livestreams, and social media takeovers with their favorite players.
"We are thrilled to partner with Steelcase, a company that shares our commitment to excellence, innovation, and the overall gaming experience," said Alex Gonzalez, Head of Luminosity. "Our creators and players spend countless hours at their setup on a daily basis, and Steelcase’s industry-leading design philosophy aligns perfectly with their needs."
Steelcase leverages research and data to inform its industry-leading designs, developing precision products that solve for the needs of work and play. Inspired by the movement of the human body and designed to support our interactions with today's technologies, Steelcase seating addresses the body’s needs, supporting gamers who are in a sitting position for prolonged periods of time. Adjustable lumbar, armrest support and responsiveness to the body's movement are key features in Steelcase’s high-performance seating.
“Luminosity is an industry pioneer that at its core, focuses on competitive excellence, and this spirit is perfectly aligned with Steelcase's mission to help the world work better,” said Alexis Heinrich, Growth Markets Manager for Steelcase. “This partnership allows us to tackle one of the biggest pain points for the gaming community: the literal, physical pain that can occur from prolonged sitting and technology usage. At Steelcase, our products are designed to provide premium comfort, support, and mobility, and we are thrilled to work with Luminosity’s elite gaming professionals and passionate content creators to demonstrate the impact that our chairs can have on performance and overall health.”
About Enthusiast Gaming
Enthusiast Gaming is an independent gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.
Established in 1912, Steelcase is a global design and thought leader in the world of work. We help people do their best work by creating places that work better. Along with more than 35 creative and technology partner brands, we design and manufacture innovative furnishings and solutions for the many places where work happens — including learning, health and work from home. Our solutions come to life through our community of expert Steelcase dealers in approximately 770 locations, as well as our online Steelcase store and other retail partners. Founded in Grand Rapids, Michigan, Steelcase is a publicly traded company with fiscal year 2023 revenue of $3.2 billion. With our 12,000 global employees and dealer community, we come together for people and the planet using our business to help the world work better.
Products, Industry Market
Businesswire | July 10, 2023
Exploding Kittens, a leading gaming and entertainment company, announced the launch of its newest title Without Fail, a game of seemingly easy challenges made horribly difficult by the other players. Each challenge entails physical activity, props, and betting on other players’ abilities, making Without Fail the perfect, socially engaging addition to any game night.
“We’ve always said our goal at Exploding Kittens is to not only make entertaining games, but to make the players themselves more entertaining,” said Elan Lee, Co-Creator and CEO of Exploding Kittens. “Without Fail’s brand new challenge mechanics take that concept to a new level. Every challenge starts out simple, but quickly gets harder and sometimes impossible as your friends try to outbid each other on what they think you’re capable of.”
The party game offers 150 challenges, involving props like a blindfold, cups and balls, dice, pens, and more – all provided in the game box. The challenges are simple, but there’s a catch. Before a player begins a challenge, their friends bet on how difficult the challenge can be made without failing. The friend who makes the challenge the hardest becomes that player's teammate, and they both score if the player can successfully complete the challenge. However, if they upped the stakes too high and the challenger fails, then all other players earn a point, and the challenger and their teammate both lose points. Success is based entirely on whether players are good judges of their friends’ abilities.
“As we've been seeing more games get noticed on social media, we knew we wanted to make a game that was as fun to watch as it is to play,” said Carol Mertz, Senior Game Designer at Exploding Kittens. “Without Fail is meant to incorporate everyone — players and audience alike — to get folks laughing and having a great time whether they're in the room or seeing it on TikTok.”
Best for players 10 and up, Without Fail is ideal for group entertainment but can be played with as few as 2 players. Easy to learn with a 20-minute play time, the game’s endless variations and hysterical curveballs keep players coming back for more. Without Fail provides an entirely new gameplay experience each time, not only due to the number of challenges but because the betting and execution vary each round.
Without Fail is available now at ExplodingKittens.com for $24.99. The game will also be available in-store and online at Walmart starting July 29 and Target starting July 30. To see more of the hilarious gameplay, check out #WithoutFailGame on social media.
About Exploding Kittens
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 25 million games. Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase, an exclusive Exploding Kittens mobile game for Netflix subscribers, a free-to-play app, Kitty Letter, and an Exploding Kittens mobile app available iOS, Android, and Nintendo Switch as well as an animated Netflix series titled ‘Exploding Kittens’ launching later this year.
Media and Broadcasting
businesswire | August 18, 2023
Global media company iMedia Brands, Inc. announced that it has successfully closed its Asset and Equity Purchase Agreement (“AEPA”) with IV Media, LLC (“IV Media”), a subsidiary of Innovation Ventures, LLC, the producer and distributor of 5-hour ENERGY shots. Through the AEPA, IV Media has acquired substantially all assets of iMedia Brands on a going-concern basis, including its ShopHQ Networks, 1-2-3.tv, iMDS, J.W. Hulme, and Christopher & Banks businesses for approximately $55 million of transaction value, plus the assumption of certain liabilities, contracts, and ongoing expenses.
“On behalf of iMedia, I am pleased to announce the purchase of iMedia’s operating assets by IV Media,” said James Alt, Chief Transformation Officer, iMedia. “Under new ownership, both companies will be well positioned to grow and achieve great success together well into the future. With IV Media’s partnership, iMedia will continue delivering customers the diverse range of brands they desire through captivating content. Today’s announcement is a great outcome for iMedia, and I thank our valued team and partners for their continued support during this process.”
“We are pleased with the outcome and the process and are looking forward to working closely with iMedia going forward,” said Vince Bodiford, Head of Communications, Innovation Ventures, LLC and 5-hour ENERGY®.
Following completion of the court-approved auction process on August 10, 2023, and in consultation with lenders and the Official Committee of Unsecured Creditors, the Company selected IV Media, LLC as the winning bidder. At the Sale Hearing on August 14, 2023, the U.S. Bankruptcy Court for the District of Delaware approved iMedia’s entry into the AEPA pursuant to Section 363 of the U.S. Bankruptcy Code.
Ropes & Gray LLP and Pachulski Stang Ziehl & Jones LLP are serving as legal counsel, Lincoln International LLC is serving as investment banker, Huron Consulting Group is serving as financial advisor, and C Street Advisory Group is serving as strategy and communications advisor to the Company.
Greenberg Traurig, LLP and Oakland Law Group, PLLC are serving as legal counsel to IV Media.
About iMedia Brands, Inc
iMedia Brands, Inc is a global media company capitalizing on the convergence of entertainment, ecommerce, and advertising. The Company owns and operates four television networks, which are ShopHQ, ShopBulldogTV, ShopHQHealth and 123tv. ShopHQ, the company’s flagship television network with a thirty-year history, is nationally distributed in the U.S. to over 90 million homes via its affiliation agreements in cable, satellite, and broadcast, and reach viewers through its social platforms and its OTT App on Roku, Apple TV, Amazon Fire and Samsung Smart-televisions.