Home > News > Top Stories > SponsorPulse partners with Dynata and MiQ to launch scalable sport and entertainment Audience Network, backed by consumer insight

Technologies,Solutions

SponsorPulse partners with Dynata and MiQ to launch scalable sport and entertainment Audience Network, backed by consumer insight

SponsorPulse partners with Dynata
SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes.

"With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless."

Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling.

"Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability," 

-Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata. 

SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences."

"Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions."

-Jason Furlano, SVP of commercial, MiQ Canada.

For more information, check out https://www.sponsorpulse.com/audience-network.

About SponsorPulse
SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com

About Dynata
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.

About MiQ
We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com

Spotlight

More featured news

Spotlight

Related News

Applications

TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

Read More

Applications

TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

Read More

More featured news