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Technologies

THE PET COLLECTIVE STREAMING CHANNEL LAUNCHES ON IMDb TV

TMB | February 24, 2022

THE_PET_COLLECTIVE
The Pet Collective, the digital video property for pet enthusiasts owned and operated by TMB, today announced its latest streaming TV partnership with IMDb TV, Amazon's premium free streaming service. The pet-focused channel, which receives more than five million monthly viewership hours across multiple platforms, is live on IMDb TV starting today.

The Pet Collective features a fun and exciting programming lineup that's sure to scratch every pet lover's itch for entertaining and informative pet content. Streaming 24/7 with regular specials and marathons, like the upcoming Puppython for National Puppy Day in March, The Pet Collective has entertainment, pet-ucation, the newest trends and products in the pet world, and as many puppies, kittens, and other cute critters as you can handle.

Pets are a global obsession, and The Pet Collective brings that enthusiasm to the streaming TV dial like no other property in the world, Our streaming TV channels continue to grow at an incredible rate, and to be able to expand our distribution even further and reach millions more with IMDb TV is extremely exciting."

Jill Goldfarb, SVP of Streaming TV at TMB.

Popular series on The Pet Collective include:

  • Show Us Your Pets: Behind every famous celebrity is an even more famous pet! We're here to meet the posh pets who bring celebs from Gabriel "Fluffy" Iglesias to Tori Kelly to Iain Armitage to their knees.
  • Pet Obsessed: Featuring ridiculous viral videos, digital shorts, and tons of fluff, these are the internet's most outrageous and outspoken pets.
  • Best Pets of the Month: A collection of the best pet videos from the past month, all in one half-hour episode!
  • Animals Unscripted: These animals have personality and aren't afraid to show it. Get ready for the most untamed critters in the wild kingdom.
  • That's My Pet: A fun and informative series that explores different pets and breeds and what makes each of them unique.

About The Pet Collective:
For the whole-heartedly pet obsessed, The Pet Collective exists to bring joy to pets and pet parents with the best pet videos, news, products, how-to's, and more.  The Pet Collective reaches tens of millions of animal lovers of all kinds across the world's top streaming TV platforms—including Samsung TV Plus, Vizio WatchFree+, Pluto TV, The Roku Channel, XUMO, and now IMDb TV—and engages more than 45 million fans across social media.

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Omdia to unveil new data at IBC2023, revealing the near pre-eminence of gaming IP within the entertainment industry

prnewswire | August 04, 2023

Omdia will be returning to Amsterdam this year to join IBC2023 as exclusive premium research partner. Attendees of IBC's flagship content and technology event will have exclusive access to Omdia's latest research focused on the current hot topic of gaming IP and its meteoric rise across the entertainment industry. Omdia's Media and Entertainment Senior Research Director, Maria Rua Aguete, commented: "Omdia research indicates that game revenues will reach $215bn in 2027 overtaking pay-tv. Content is being produced to appeal to a range of audiences from science fiction based The Last of Us, animated family films such as Super Mario Bros. and Pokémon: Detective Pikachu to sports-centric movies like the upcoming Gran Turismo. "Omdia's latest consumer survey across all age groups showed that gamers outnumber cinema goers and, in some cases like Germany and Japan, are more than double. This potential market and prominent levels of expected revenue is a fantastic opportunity for content aggregators and telcos who must consider games and access to games services as core to their business services." The IBC exclusive report authored by Omdia focuses on the key areas in which the closer bonds between games, movies, and TV are being noticed. The report will also offer insights into the hugely enhanced focus on games IP, explore streaming services and their gaming plays, review cinema and its own gaming investment, take a deep dive into what made The Last of Us TV show a prominent hit and evaluate the future of cross-media relationships. In addition to releasing the exclusive report at IBC2023, Omdia's leading gaming analysts will host a variety of sessions from roundtables to clinics covering the latest trends and forecasts impacting the entertainment industry. ABOUT OMDIA Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.

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Solutions

Calix Market Activation Video Series Earns Cablefax FAXIE for Best ‘Content and Sponsored Marketing Campaign

businesswire | July 17, 2023

Calix, Inc. announced today that its latest series of customizable market activation videos has once again been honored for enabling Calix customers to achieve marketing excellence. The video series, starring comedian Gerry Dee, is recognized as the best “Content and Sponsored Marketing Campaign” in public relations and marketing by The FAXIES, presented by Cablefax. Calix also received an honorable mention for “Use of Video or VR/AR” in audience engagement and experience. The video series is available to Calix customers as part of the award-winning Calix Market Activation (Market Activation) program. These highly engaging and funny videos, which recently won a Digiday Video & TV award, convey the value of Calix SmartLife™ managed services like cybersecurity, social media monitoring, and community-wide Wi-Fi. Increasingly, Calix customers are adopting such services on the Calix broadband platform to differentiate their brands beyond speed and price. The Market Activation program allows any size broadband service provider (BSP) to run sophisticated marketing campaigns that promote the value they deliver in their communities. New creative assets are uploaded to the Market Activation program for immediate use each time Calix expands its growing managed services ecosystem. All BSPs need to do is add their logo and brand voice. This enables them to go to market with new services 65 percent faster while securing an edge against any competitor—even those with much larger marketing budgets. The Market Activation program has evolved over the past six years from 1-1 consultations to a robust marketing enablement program—complete with brand evolution workshops and access to thousands of customizable go-to-market creative assets. Today, it supports BSPs in reshaping their value propositions and establishing distinctive brand identities. The program now includes three tools for BSPs to actively market their Wi-Fi and managed services: the Electronic Content Builder (ECB), the Market Activation Video Editor (MAVE), and the Calix Web Builder. Broadband leaders across North America are leveraging the Market Activation program to quickly launch differentiated managed services that grow their business, engage subscribers, and deliver more value to their communities. For example: Highline leveraged creative assets in the ECB to achieve 56 percent subscriber growth. Broadband leader Highline leverages the ECB’s customizable creative assets, together with support from Calix Customer Success Services, to save significantly on the cost to market their new managed services in Colorado, Georgia, and four other states. This was critical in growing their subscriber base 56 percent in 2022. Tularosa used the MAVE to supercharge social engagement. The MAVE enables New Mexico-based Tularosa Communications to easily personalize the Gerry Dee videos to share across their social channels. By investing just $36 for a two-week Facebook ad campaign leveraging the videos, the BSP drove a 31 percent increase in service upgrades. City of Pharr saved thousands of dollars promoting their Wi-Fi service with Calix Web Builder. With the new Calix Web Builder, BSPs can launch captivating websites at a fraction of the cost of starting from scratch. They can personalize pre-designed page templates that install in under five minutes, resulting in significant savings of $2,500-$5,000 per page. The City of Pharr in Texas partnered with Calix to revamp their website for the TeamPharr.Net broadband launch. The Calix Web Builder saved them time and money and boosted signups as they moved from one of the worst-connected cities to one of the best in less than two years. In October, at the 18th annual innovation and customer success conference, Calix ConneXions, the company will unveil a new slate of videos starring Gerry Dee. “We launched the Market Activation program in 2017 because we understand that many of our customers must do a lot with a little,” said Matt Collins, chief commercial operations officer at Calix. “Through this program, we ensure that vision and devotion to the subscriber experience, not budget size, determine broadband market winners. Six years later, we have worked with hundreds of BSPs to define their brands by the unique subscriber experiences they now offer, using our platform and support. This recognition from The FAXIES further proves that broadband business success is driven by personalized brand experiences.” About Calix Calix, Inc Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and for their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities. This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC.

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Technologies

Immutable Teams Up with SuperDuper, Creators of Second Most Profitable Brand in Web3 Gaming

prnewswire | July 03, 2023

SuperDuper, the studio behind the highly popular non-fungible token (NFT) collection Cold Blooded Creepz, is partnering with Immutable, the leading web3 gaming platform, to collaborate on an upcoming blockchain-based real-time strategy (RTS) game Overlord, leveraging the Cold Blooded Creepz IP. Initially launched in January 2022, the CreepZ collection has become an NFT hit, generating more than $220 million in total trading volume to date cementing itself as the second most profitable brand in web3 gaming in 2022 behind Axie Infinity. "We firmly believe that SuperDuper's extensive and multifaceted approach to brand building will play a major role in the mass adoption of web3, ultimately allowing us to onboard millions of new users to the world of blockchain gaming," said Andrew Sorokovsky, VP of Global Business Development at Immutable. "Immutable is excited to offer the full suite of our tools, frameworks, and services to help make SuperDuper's experiences as fast, accessible, and seamless as possible." The overarching Overlord is a multimedia web3 gaming and entertainment brand created as part of SuperDuper's multi-pronged approach that will be instrumental in onboarding the next 100 million users onto web3. Today, SuperDuper's Overlord is already an expansive IP that aims to erase borders between numerous forms of entertainment. Notably, Overlord is managed by ThreeSixZero, an international management and entertainment company at the forefront of music, film, TV, and sports which also owns Westbrook Entertainment, the talent management company representing Will Smith, Jada Pinkett Smith, Jaden Smith, Willow Smith, Kenna, and Crespo. Overlord is also represented by the World's largest entertainment agent WME, leveraging the brands into high-value IP deals and unlocking distribution across mainstream entertainment. As part of these collaborations, Seth Green's Emmy award-winning production house Stoopid Buddy Stoodios is already developing an animation using Creepz IP for major streamers such as Netflix. Additionally, West Brand Lab, a fashion enterprise led by ex-Nike, Lululemon, and Levis executives, will soon launch a clothing line in collaboration with Overlord. SuperDuper is currently co-developing multiple blockchain games with veteran game studios and a strategic game development advisory board. The first major partnership has been signed with Revolving Games which is building a AA blockchain game for the mass market using the Overlord IP. By leveraging Immutable, SuperDuper will allow players across its entire web3 portfolio to benefit from lightning-fast, gas-free trading of digital assets. As the Overlord IP and SuperDuper brand ecosystem continues to grow and evolve, all corresponding assets will be featured across all Immutable-integrated marketplaces, including Rarible, Token Trove, and GameStop marketplace. "We are thrilled to announce Overlord's strategic partnership with Immutable X. This collaboration supercharges our web3 gaming experiences by providing true digital ownership through NFTs, in line with Immutable's mission," said Dom Smith, co-founder of SuperDuper. "Prepare for amplified transmedia engagement across gaming, TV/Animation, Fashion, and Merchandising. We're on a mission to reshape the digital landscape, making you, the player, the real owner. Get ready for an unprecedented web3 gaming experience!" About Immutable Immutableis a global leader in gaming on a mission to bring digital ownership to every player by making it safe and easy to build great web3 games. The Immutable gaming platform makes it easy for game studios and independent developers to safely and confidently build and launch successful games on Ethereum. The product suite includes pre-built solutions, optimised for usability, that help developers get to market faster without sacrificing security or player experience. Builders get personalised web3 guidance, live support for their communities, and access to the largest ecosystem in gaming. Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community and provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on StarkWare technology, and Immutable zkEVM, powered by Polygon. Immutable's in-house gaming capabilities means they know how to build great games first-hand through Immutable Games, a global leader in web3 game development and publishing. Backed by a world-class team who have proven track records of bringing games to millions of players, Immutable Games has pioneered the world's first blockbuster NFT trading-card game Gods Unchained and is currently building the highly anticipated mobile RPG Guild of Guardians.

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Media and Broadcasting

Omdia to unveil new data at IBC2023, revealing the near pre-eminence of gaming IP within the entertainment industry

prnewswire | August 04, 2023

Omdia will be returning to Amsterdam this year to join IBC2023 as exclusive premium research partner. Attendees of IBC's flagship content and technology event will have exclusive access to Omdia's latest research focused on the current hot topic of gaming IP and its meteoric rise across the entertainment industry. Omdia's Media and Entertainment Senior Research Director, Maria Rua Aguete, commented: "Omdia research indicates that game revenues will reach $215bn in 2027 overtaking pay-tv. Content is being produced to appeal to a range of audiences from science fiction based The Last of Us, animated family films such as Super Mario Bros. and Pokémon: Detective Pikachu to sports-centric movies like the upcoming Gran Turismo. "Omdia's latest consumer survey across all age groups showed that gamers outnumber cinema goers and, in some cases like Germany and Japan, are more than double. This potential market and prominent levels of expected revenue is a fantastic opportunity for content aggregators and telcos who must consider games and access to games services as core to their business services." The IBC exclusive report authored by Omdia focuses on the key areas in which the closer bonds between games, movies, and TV are being noticed. The report will also offer insights into the hugely enhanced focus on games IP, explore streaming services and their gaming plays, review cinema and its own gaming investment, take a deep dive into what made The Last of Us TV show a prominent hit and evaluate the future of cross-media relationships. In addition to releasing the exclusive report at IBC2023, Omdia's leading gaming analysts will host a variety of sessions from roundtables to clinics covering the latest trends and forecasts impacting the entertainment industry. ABOUT OMDIA Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.

Read More

Solutions

Calix Market Activation Video Series Earns Cablefax FAXIE for Best ‘Content and Sponsored Marketing Campaign

businesswire | July 17, 2023

Calix, Inc. announced today that its latest series of customizable market activation videos has once again been honored for enabling Calix customers to achieve marketing excellence. The video series, starring comedian Gerry Dee, is recognized as the best “Content and Sponsored Marketing Campaign” in public relations and marketing by The FAXIES, presented by Cablefax. Calix also received an honorable mention for “Use of Video or VR/AR” in audience engagement and experience. The video series is available to Calix customers as part of the award-winning Calix Market Activation (Market Activation) program. These highly engaging and funny videos, which recently won a Digiday Video & TV award, convey the value of Calix SmartLife™ managed services like cybersecurity, social media monitoring, and community-wide Wi-Fi. Increasingly, Calix customers are adopting such services on the Calix broadband platform to differentiate their brands beyond speed and price. The Market Activation program allows any size broadband service provider (BSP) to run sophisticated marketing campaigns that promote the value they deliver in their communities. New creative assets are uploaded to the Market Activation program for immediate use each time Calix expands its growing managed services ecosystem. All BSPs need to do is add their logo and brand voice. This enables them to go to market with new services 65 percent faster while securing an edge against any competitor—even those with much larger marketing budgets. The Market Activation program has evolved over the past six years from 1-1 consultations to a robust marketing enablement program—complete with brand evolution workshops and access to thousands of customizable go-to-market creative assets. Today, it supports BSPs in reshaping their value propositions and establishing distinctive brand identities. The program now includes three tools for BSPs to actively market their Wi-Fi and managed services: the Electronic Content Builder (ECB), the Market Activation Video Editor (MAVE), and the Calix Web Builder. Broadband leaders across North America are leveraging the Market Activation program to quickly launch differentiated managed services that grow their business, engage subscribers, and deliver more value to their communities. For example: Highline leveraged creative assets in the ECB to achieve 56 percent subscriber growth. Broadband leader Highline leverages the ECB’s customizable creative assets, together with support from Calix Customer Success Services, to save significantly on the cost to market their new managed services in Colorado, Georgia, and four other states. This was critical in growing their subscriber base 56 percent in 2022. Tularosa used the MAVE to supercharge social engagement. The MAVE enables New Mexico-based Tularosa Communications to easily personalize the Gerry Dee videos to share across their social channels. By investing just $36 for a two-week Facebook ad campaign leveraging the videos, the BSP drove a 31 percent increase in service upgrades. City of Pharr saved thousands of dollars promoting their Wi-Fi service with Calix Web Builder. With the new Calix Web Builder, BSPs can launch captivating websites at a fraction of the cost of starting from scratch. They can personalize pre-designed page templates that install in under five minutes, resulting in significant savings of $2,500-$5,000 per page. The City of Pharr in Texas partnered with Calix to revamp their website for the TeamPharr.Net broadband launch. The Calix Web Builder saved them time and money and boosted signups as they moved from one of the worst-connected cities to one of the best in less than two years. In October, at the 18th annual innovation and customer success conference, Calix ConneXions, the company will unveil a new slate of videos starring Gerry Dee. “We launched the Market Activation program in 2017 because we understand that many of our customers must do a lot with a little,” said Matt Collins, chief commercial operations officer at Calix. “Through this program, we ensure that vision and devotion to the subscriber experience, not budget size, determine broadband market winners. Six years later, we have worked with hundreds of BSPs to define their brands by the unique subscriber experiences they now offer, using our platform and support. This recognition from The FAXIES further proves that broadband business success is driven by personalized brand experiences.” About Calix Calix, Inc Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and for their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities. This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC.

Read More

Technologies

Immutable Teams Up with SuperDuper, Creators of Second Most Profitable Brand in Web3 Gaming

prnewswire | July 03, 2023

SuperDuper, the studio behind the highly popular non-fungible token (NFT) collection Cold Blooded Creepz, is partnering with Immutable, the leading web3 gaming platform, to collaborate on an upcoming blockchain-based real-time strategy (RTS) game Overlord, leveraging the Cold Blooded Creepz IP. Initially launched in January 2022, the CreepZ collection has become an NFT hit, generating more than $220 million in total trading volume to date cementing itself as the second most profitable brand in web3 gaming in 2022 behind Axie Infinity. "We firmly believe that SuperDuper's extensive and multifaceted approach to brand building will play a major role in the mass adoption of web3, ultimately allowing us to onboard millions of new users to the world of blockchain gaming," said Andrew Sorokovsky, VP of Global Business Development at Immutable. "Immutable is excited to offer the full suite of our tools, frameworks, and services to help make SuperDuper's experiences as fast, accessible, and seamless as possible." The overarching Overlord is a multimedia web3 gaming and entertainment brand created as part of SuperDuper's multi-pronged approach that will be instrumental in onboarding the next 100 million users onto web3. Today, SuperDuper's Overlord is already an expansive IP that aims to erase borders between numerous forms of entertainment. Notably, Overlord is managed by ThreeSixZero, an international management and entertainment company at the forefront of music, film, TV, and sports which also owns Westbrook Entertainment, the talent management company representing Will Smith, Jada Pinkett Smith, Jaden Smith, Willow Smith, Kenna, and Crespo. Overlord is also represented by the World's largest entertainment agent WME, leveraging the brands into high-value IP deals and unlocking distribution across mainstream entertainment. As part of these collaborations, Seth Green's Emmy award-winning production house Stoopid Buddy Stoodios is already developing an animation using Creepz IP for major streamers such as Netflix. Additionally, West Brand Lab, a fashion enterprise led by ex-Nike, Lululemon, and Levis executives, will soon launch a clothing line in collaboration with Overlord. SuperDuper is currently co-developing multiple blockchain games with veteran game studios and a strategic game development advisory board. The first major partnership has been signed with Revolving Games which is building a AA blockchain game for the mass market using the Overlord IP. By leveraging Immutable, SuperDuper will allow players across its entire web3 portfolio to benefit from lightning-fast, gas-free trading of digital assets. As the Overlord IP and SuperDuper brand ecosystem continues to grow and evolve, all corresponding assets will be featured across all Immutable-integrated marketplaces, including Rarible, Token Trove, and GameStop marketplace. "We are thrilled to announce Overlord's strategic partnership with Immutable X. This collaboration supercharges our web3 gaming experiences by providing true digital ownership through NFTs, in line with Immutable's mission," said Dom Smith, co-founder of SuperDuper. "Prepare for amplified transmedia engagement across gaming, TV/Animation, Fashion, and Merchandising. We're on a mission to reshape the digital landscape, making you, the player, the real owner. Get ready for an unprecedented web3 gaming experience!" About Immutable Immutableis a global leader in gaming on a mission to bring digital ownership to every player by making it safe and easy to build great web3 games. The Immutable gaming platform makes it easy for game studios and independent developers to safely and confidently build and launch successful games on Ethereum. The product suite includes pre-built solutions, optimised for usability, that help developers get to market faster without sacrificing security or player experience. Builders get personalised web3 guidance, live support for their communities, and access to the largest ecosystem in gaming. Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community and provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on StarkWare technology, and Immutable zkEVM, powered by Polygon. Immutable's in-house gaming capabilities means they know how to build great games first-hand through Immutable Games, a global leader in web3 game development and publishing. Backed by a world-class team who have proven track records of bringing games to millions of players, Immutable Games has pioneered the world's first blockbuster NFT trading-card game Gods Unchained and is currently building the highly anticipated mobile RPG Guild of Guardians.

Read More

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