TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video from 2018 to 2019, a 33% increase in hours spent per week in video viewing. 360 View: Digital Media and Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing.