Viacom grows digital content strategy with AwesomenessTV acquisition

Viacom took a big step in expanding its digital content strategy with the acquisition of Awesomeness, a joint venture between Hearst, NBCUniversal and Verizon.The company will fold Awesomeness into its Viacom Digital Studios (VDS) where it will factor into Viacom’s content production ecosystem, drive additional growth at VDS, and strengthen Viacom’s digital and social relationships.“Awesomeness has done an incredible job building their brand into a digital media powerhouse for today’s most sought-after and hard-to-reach youth audiences,” said Kelly Day, president of Viacom Digital Studios and former Chief Business Officer of Awesomeness, in a statement. “The team brings strong digital expertise, deep connections with top talent and influencers, and a robust branded content studio and creative agency that will accelerate the growth and scale of Viacom Digital Studios.”