15 Surprising Facts About Streaming Giant Netflix

Infographic | April 2, 2020

With the shift from consoles to cloud-based gaming, gaming-as-a-service has become a multi-billion dollar industry that relies heavily on data. Explore the driving factors and technology behind the growth in the online gaming industry

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

Infographic | December 11, 2019

CDs are a thing of the past now that Streaming Services like Spotify & Apple Music have taken the industry by storm. But how much do these streaming services pay artists? In the infographic below, you will find the amount of money in USD artists receive on average per 100 streams of their tracks.

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

Infographic | January 10, 2020

As media and entertainment executives navigate disruption in their industry, they are asking what they should prioritize and what others are doing. To help answer these questions, we surveyed 358 industry leaders from around the world and from across subsectors.