6 key tips to consider when creating a video marketing strategy

November 15, 2019

The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing? The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible.

Spotlight

ODMedia

ODMedia provides a one-stop solution which makes sure your content is in the right format, in the right place, at the right time. We connect content owners and platforms to deliver content to viewers on any screen around the world. We take care of all different technical requirements, which allows you to focus on your core activities. We offer services covering the entire video content lifecycle; from the creation of a Digital Cinema Package to the technical delivery to OTT platforms and broadcasters.We not only help you with the technical side of worldwide content delivery, but can also help you with the commercial side. Doco Digital is part of the ODMedia group and specialised in content aggregation for leading digital entertainment platforms such as Netflix, iTunes, Google Play, Amazon and Xbox. Our strength lies in our close connections to the editorial teams of the digital retailers, where visibility is crucial for the commercial success of content.

Other Infographics
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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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Hyper-Casual Games: Mobile Gaming’s Greatest Genre

Infographic | February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

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Six Social Media Predictions for 2020

Infographic | December 17, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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How Much Do Streaming Services Pay Artists?

Infographic | December 11, 2019

CDs are a thing of the past now that Streaming Services like Spotify & Apple Music have taken the industry by storm. But how much do these streaming services pay artists? In the infographic below, you will find the amount of money in USD artists receive on average per 100 streams of their tracks.

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How are media and entertainment businesses reinventing in an age of transformation?

Infographic | January 10, 2020

As media and entertainment executives navigate disruption in their industry, they are asking what they should prioritize and what others are doing. To help answer these questions, we surveyed 358 industry leaders from around the world and from across subsectors.

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The Techy Business of Mobile Gaming

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

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Spotlight

ODMedia

ODMedia provides a one-stop solution which makes sure your content is in the right format, in the right place, at the right time. We connect content owners and platforms to deliver content to viewers on any screen around the world. We take care of all different technical requirements, which allows you to focus on your core activities. We offer services covering the entire video content lifecycle; from the creation of a Digital Cinema Package to the technical delivery to OTT platforms and broadcasters.We not only help you with the technical side of worldwide content delivery, but can also help you with the commercial side. Doco Digital is part of the ODMedia group and specialised in content aggregation for leading digital entertainment platforms such as Netflix, iTunes, Google Play, Amazon and Xbox. Our strength lies in our close connections to the editorial teams of the digital retailers, where visibility is crucial for the commercial success of content.

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