AR/ VR marketing immersive

May 28, 2019

This decision tree is based on where immersive technology exists in its evolution today and is grounded in research we conducted as part of the Magid VR/AR Insights Consortium. (If you are reading this in 2022, stop here—the world has certainly changed.) This research was focused on entertainment, but the overarching insights can be applied more widely. Magid conducted six 2-hour focus groups with consumers familiar with immersive technology.

Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

Other Infographics
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AI in the Entertainment Industry

Infographic | August 12, 2022

Production businesses make informed decisions on marketing and advertising with the help of artificial intelligence (AI). AI examines critical data and provides important insights into consumer behavior

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Evolution of the PlayStation

Infographic | February 25, 2020

The first PlayStation transformed the way we game and raised the standard for gaming consoles. It has been through many changes over the years, becoming more than just a gaming device.

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Viveport Infinity Most Played of 2019

Infographic | December 19, 2019

Viveport Infinity is new to the virtual reality world but has clearly established their place in the VR gaming community this year. Launching and releasing to the public in April, Viveport Infinity was the first VR game subscription service. Vive has generously included all major PC VR headsets to have compatibility also, something that isn’t usually done. Infinity is also available to Oculus Quest users through the Oculus Link Beta program.

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Augmented Reality in E-commerce – Statistics and Trends

Infographic | February 14, 2020

Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

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Why you need to use YouTube in your video marketing

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.

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The benefits of Augmented Reality

Infographic | February 6, 2020

Augmented Reality technology is a widely adopted technology in today's era. The benefits of Augmented Reality is that it provides a better experience to present the product or services with in-depth knowledge to the clients. Business and Industries of mostly all domains are utilizing the benefits of Augmented Reality, to engage and entertain their clients as well as to provide proper knowledge, improving training skills, providing an immersive experience and an interactive way of knowledge sharing.

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Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

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