INFOGRAPHIC – THE REALITY OF VIRTUAL REALITY

February 10, 2017

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As of November 2016, over 4 million VR devices have been shipped for personal and commercial uses. Of the 4 million plus headsets sold, Samsung’s Gear VR outsold the PlayStation VR, Oculus Rift, HTC Vive, and others by a difference of over 3 million. When comparing the devices currently available, the HTC Vive boasts the largest tracking area at 11.5 feet, and the largest field of view at 110 degrees. In order for Virtual Reality to continue to grow at the pace it has over the last year, the industry should consider going wireless, decreasing the prices, and cutting down on screen lag to reach mass adoption.

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Media monitoring is growing rapidly in today’s business and political world. This form of media is being used as a tool by many public relations agencies and in-house communication professionals to keep an eye on their competitors, to understand campaign effectiveness and message penetration for their products and services.

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Spotlight

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Media monitoring is growing rapidly in today’s business and political world. This form of media is being used as a tool by many public relations agencies and in-house communication professionals to keep an eye on their competitors, to understand campaign effectiveness and message penetration for their products and services.

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