Programmatic vs. Traditional Media Buying 2019

July 7, 2019

So, you’ve heard of programmatic advertising, but what’s the difference compared to traditional display advertising?  Great question! This guide will give you all the information you need to master this topic.  We’ll cover each section separately first, but if you want to see the full infographic – have a look at the bottom of the page.

Spotlight

Skillshot Media

Skillshot Media is a 35-person esports tournament operator and production company based in Alpharetta, GA. We’re a wholly-owned subsidiary of Hi-Rez Studios, the developer of online multiplayer games SMITE and Paladins. We operate multiple esports leagues for both SMITE and Paladins, as well as games from other publishers. Our recently opened production studio features 16,000 square feet of cutting-edge production technology, soundproof player booths for live events, and custom show stages designed for an immersive broadcast experience. With our experienced staff and a studio space tailored to competitive gaming, we’re hoping to take community-driven esports to the next level, expand opportunities for our current leagues, and explore partnerships with new games and developers that are looking to create their own esports leagues.

Other Infographics
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Evolution of the PlayStation

Infographic | February 25, 2020

The first PlayStation transformed the way we game and raised the standard for gaming consoles. It has been through many changes over the years, becoming more than just a gaming device.

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15 Surprising Facts About Streaming Giant Netflix

Infographic | January 14, 2020

Here is a great infographic from the people at VizionOnline in London which provides a collection of fascinating facts about streaming service giant, Netflix. Learn about things like how Netflix started out and the average amount of viewers per account and you can also check out the most watched Netflix movies and TV shows.

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Gaming-as-a-Service: Staying Ahead of the Game

Infographic | April 2, 2020

With the shift from consoles to cloud-based gaming, gaming-as-a-service has become a multi-billion dollar industry that relies heavily on data. Explore the driving factors and technology behind the growth in the online gaming industry

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How Much Do Streaming Services Pay Artists?

Infographic | December 11, 2019

CDs are a thing of the past now that Streaming Services like Spotify & Apple Music have taken the industry by storm. But how much do these streaming services pay artists? In the infographic below, you will find the amount of money in USD artists receive on average per 100 streams of their tracks.

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The benefits of Augmented Reality

Infographic | February 6, 2020

Augmented Reality technology is a widely adopted technology in today's era. The benefits of Augmented Reality is that it provides a better experience to present the product or services with in-depth knowledge to the clients. Business and Industries of mostly all domains are utilizing the benefits of Augmented Reality, to engage and entertain their clients as well as to provide proper knowledge, improving training skills, providing an immersive experience and an interactive way of knowledge sharing.

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GAME MECHANICS FOR NON-GAMING APP BUSINESSES

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

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Spotlight

Skillshot Media

Skillshot Media is a 35-person esports tournament operator and production company based in Alpharetta, GA. We’re a wholly-owned subsidiary of Hi-Rez Studios, the developer of online multiplayer games SMITE and Paladins. We operate multiple esports leagues for both SMITE and Paladins, as well as games from other publishers. Our recently opened production studio features 16,000 square feet of cutting-edge production technology, soundproof player booths for live events, and custom show stages designed for an immersive broadcast experience. With our experienced staff and a studio space tailored to competitive gaming, we’re hoping to take community-driven esports to the next level, expand opportunities for our current leagues, and explore partnerships with new games and developers that are looking to create their own esports leagues.

Events