SMS messaging in the entertainment industry

The entertainment sector is at a crossroads when it comes to marketing, traditional methods of reaching consumers are seemingly having the opposite of the desired effect, angering and disconnecting users; instead of informing and attracting them.

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The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

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Cloud Computing In The Gaming Industry

Infographic | April 16, 2020

Cloud computing has changed the gaming industry by contributing valuable innovations in technology to businesses and consumers alike. From better security, increased compatibility, higher availability and easier access, there has never been a better time to game through the cloud. The Growth Of The Gaming Industry .Currently, there are 2.5 billion gamers. That's a third of the world population. It is still growing at unprecedented rates. The rapid growth in mobile gamers shows the importance of cloud integration with gaming and, subsequently, the growth of cloud gaming

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Hyper-Casual Games: Mobile Gaming’s Greatest Genre

Infographic | February 12, 2020

They’re not hyper and casual, just hyper-casual. These games are all the rage these days. Whether you have 5 minutes or 5 hours to play, hyper-casual games are the perfect way to fill the gaps in your day with some good ol’ gamin’. How did this genre become so popular? Are hyper-casual games overnight successes or have they been slowly gaining momentum towards a singularity of gaming?

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The Social Media Landscape – Top 20 Corporations

Infographic | January 8, 2020

We review and rank business degrees at accredited colleges and universities to help you focus quickly on top ranked programs that may be right for you. We examine business school degrees in a variety of categories, including the best online business degrees and business schools, the best part time business schools, top budget business schools, and more.

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2019 Gaming on Twitter

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

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A Peek into the Future of OTT Market in LATAM regions.

Infographic | December 13, 2019

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list.

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The Decline of the Media Industry

Infographic | March 13, 2020

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have been replaced by Redbox. Traditional media companies are suffering financially–some have even had to file for bankruptcy. Take a look at how traditional media is changing in the infographic below.

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Spotlight

The Outside Organisation

The Outside Organisation, formed nearly 40 years ago, is one of the UK's most established media agencies. Outside has evolved over many years, accruing extraordinary experience in a wide range of disciplines. Our work and outreach spans the entertainment industry, corporate world, theatre, sports, fashion, books, and events. Past and present, we have represented a host of worldwide stars and brands, including: David Bowie, Michael Jackson, The Beckhams, Prince, Sony Music, Debbie Harry, Novak Djokovic, Lennox Lewis and The Rolling Stones.

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