Virtual and Augmented Reality: What Brands Need to Know

May 30, 2017

After years of anticipation, virtual reality (VR) and augmented reality (AR) are finally having their moment. The research firm Gartner picked VR and AR their top strategic digital technology trends of 2017, and they were dubbed by communications giant Edelman as the most important technological breakthroughs of the past year.Wondering what all that means for marketers? Ultimately, that VR and AR are much more than just fads. While still evolving, the technologies, are set to have a transformational impact on how people experience the world and how brands interact with consumers.

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Nice Shoes

We are a trusted partner, finding creative solutions for our clients in an atmosphere of collaboration, passion, and deep expertise. Every service under one roof. One point of contact. When everyone has less time to do more, that is exactly what Nice Shoes delivers. We are a creative studio. We deliver problem solving solutions across the production process. We create lasting experiences and immersive worlds. Design, Visual Effects, Color Grading, Post Production, Production, Finishing, Virtual Reality, VR, AR, Editing, Creative Editorial, and Creative Direction.

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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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Evolution of the PlayStation

Infographic | February 25, 2020

The first PlayStation transformed the way we game and raised the standard for gaming consoles. It has been through many changes over the years, becoming more than just a gaming device.

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Game On: Turn Your Love of Gaming into a Career

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.

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5 Facebook Video Stats You Need to Know in 2020

Infographic | March 3, 2020

Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers.

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The Techy Business of Mobile Gaming

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

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How Much Do Streaming Services Pay Artists?

Infographic | December 11, 2019

CDs are a thing of the past now that Streaming Services like Spotify & Apple Music have taken the industry by storm. But how much do these streaming services pay artists? In the infographic below, you will find the amount of money in USD artists receive on average per 100 streams of their tracks.

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Spotlight

Nice Shoes

We are a trusted partner, finding creative solutions for our clients in an atmosphere of collaboration, passion, and deep expertise. Every service under one roof. One point of contact. When everyone has less time to do more, that is exactly what Nice Shoes delivers. We are a creative studio. We deliver problem solving solutions across the production process. We create lasting experiences and immersive worlds. Design, Visual Effects, Color Grading, Post Production, Production, Finishing, Virtual Reality, VR, AR, Editing, Creative Editorial, and Creative Direction.

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