What Entertainment Companies Need To Know About Facebook Advertising

Infographic | August 12, 2022

Production businesses make informed decisions on marketing and advertising with the help of artificial intelligence (AI). AI examines critical data and provides important insights into consumer behavior

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

Infographic | January 31, 2020

Artificial Intelligence (AI) is as new as gaming, and both have been involved with each other since the beginning. Several of the world’s most popular games feature elements of artificial intelligence. Instances can be found in Pac-Man, Red Dead Redemption 2, Sid Meier’s Civilization VI, and so on. Unbeknownst to many, mobile games played a major part in bringing Augmented Reality (AR) to popularity. Today, 81% of American gamers have played using AR at least more than once. With 81% of digital gaming time being spent on mobile apps and engagement with mobile games increasing.

Infographic | December 19, 2019

Viveport Infinity is new to the virtual reality world but has clearly established their place in the VR gaming community this year. Launching and releasing to the public in April, Viveport Infinity was the first VR game subscription service. Vive has generously included all major PC VR headsets to have compatibility also, something that isn’t usually done. Infinity is also available to Oculus Quest users through the Oculus Link Beta program.

Infographic | February 6, 2020

Augmented Reality technology is a widely adopted technology in today's era. The benefits of Augmented Reality is that it provides a better experience to present the product or services with in-depth knowledge to the clients. Business and Industries of mostly all domains are utilizing the benefits of Augmented Reality, to engage and entertain their clients as well as to provide proper knowledge, improving training skills, providing an immersive experience and an interactive way of knowledge sharing.

Infographic | March 26, 2020

For small business and marketers, trying to get noticed in a sea of online marketing content can be a challenge. Video can help you stand out in social media feeds, but your video content needs to be on the right platforms to maximize the return on your investment. To help businesses share their content in the right place, Animoto dove into their recent survey of 1000 consumers and 500 marketers.