What is Augmented Reality? How Is AR Being Deployed for Brands?

June 3, 2018

While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples.

Spotlight

Roku Inc.

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. Roku has nearly 21 million monthly active accounts as of the end of Q1 2018.We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.

Other Infographics
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Viveport Infinity Most Played of 2019

Infographic | December 19, 2019

Viveport Infinity is new to the virtual reality world but has clearly established their place in the VR gaming community this year. Launching and releasing to the public in April, Viveport Infinity was the first VR game subscription service. Vive has generously included all major PC VR headsets to have compatibility also, something that isn’t usually done. Infinity is also available to Oculus Quest users through the Oculus Link Beta program.

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Why you need to use YouTube in your video marketing

Infographic | January 28, 2020

We at IMPACT have been long-time advocates of the importance of video. It’s essential to have video in your marketing, of course, but it’s also important to put it out there, beyond your website. The fact is, you can’t expect people to always find your website. Loading your video content with keywords and putting it out there will substantially expand your reach. But where you post that content is important.

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A Peek into the Future of OTT Market in LATAM regions.

Infographic | December 13, 2019

OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the global list.

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The Decline of the Media Industry

Infographic | March 13, 2020

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have been replaced by Redbox. Traditional media companies are suffering financially–some have even had to file for bankruptcy. Take a look at how traditional media is changing in the infographic below.

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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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Game On: Turn Your Love of Gaming into a Career

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.

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Spotlight

Roku Inc.

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. Roku has nearly 21 million monthly active accounts as of the end of Q1 2018.We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.

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