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Media’s Big 2019 Challenge: Building New Netflixes While Consumers Keep Cutting Cords

December 20, 2018 / Brian Steinberg

Netflix’s amazing success over the past decade has been so significant that many others are hoping to repeat it. Discovery Inc. CEO David Zaslav vows a new streaming outlet that brings golf content to overseas markets will become a “Netflix for golf.” 21st Century Fox recently launched a SVOD service for “superfans” of Fox News Channel called Fox Nation. Executives there don’t mind if you liken the product to a “Netflix for conservatives.”Behind the impetus for some – not all – of the glitzy new services is a gloomy old problem: As media companies work to build new connections through broadband streaming, they continue to lose links to consumers via cable and satellite subscriptions.The phenomenon known as “cord cutting” became severe in the third quarter, according to data from Kagan, a market research firm that is part of S&P Global Market Intelligence. Satellite broadcasters lost 726,000 subscribers, the ind...