Sony Pictures Creates 360 Ad Campaign For Psychological Thriller Escape Room

Escape room games have become not only highly popular with virtual reality (VR) fans but have also spilled over into real life location-based entertainment (LBE) experiences. It’s the latter which has inspired the recent release of psychological thriller Escape Room by Sony Pictures Entertainment (SPE) in theatres. To promote the film, SPE has teamed up with VR/AR ad platform OmniVirt and creative agencies Pretty Big Monster and Stradella Road, for a 360-degree advertising campaign.The competition is open online until 31st January 2019, and only applicable to US residents age 13 and over. For full terms and conditions follow this link.“Escape Room is a movie about a group of strangers who are trapped in elaborate rooms and have to solve deadly puzzles to escape. By creating an interactive 360° experience in our ads we were able to bring the immersive and intricate detail of each room to life into our marketing campaign,” said Rose Phillips, SVP of Digital Marketing for Sony Pictures Entertainment’s Motion Picture Group in a statement.