Comcast, Charter and Cox build digital into co-owned TV ad sales firm NCC Media

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter and Cox, today announced it’s adding digital advertising to the mix.The idea is to give marketers the ability to deliver coordinated digital ads to the same households reached by their TV campaigns. The new feature will apply to all TV inventory, including linear, VOD and addressable, and to all digital formats, including video, display, social, audio, out-of-home and mobile.NCC Media has a combined footprint of 80 million households and partnerships with every cable, satellite and telco service provider. The company also serves as the exclusive addressable advertising sales arm for Comcast, Charter and Cox. The company plans to use that reach along with its new digital ad sales capabilities to allow for coordinating entire ad buys at the household level across more than 85% of the U.S. MVPD market. Those services will include cross-screen planning and buying, consolidated cross-screen reporting and multidevice frequency capping and sequential messaging across all screens and inventory.