Spain’s La Liga Launches Pioneering OTT Service to Promote Spanish Sports Federations

Spain’s top Soccer league, La Liga, has unveiled a new OTT service, LaLigaSportsTV. The service provides audiences with free coverage of major and minor Spanish sports content streamed directly to their personal devices. It looks set to be the first such service offered by a major European league, and of singular scope and objectives.LaLigaSportsTV is designed and maintained by La Liga, but with the intention of promoting all Spanish sports, and specifically to promote and develop distribution of audiovisual content for lower-profile federations which typically go uncovered by mainstream media.The new service is offered up under the LaLigaSports project, an initiative created to offer Spanish sports federations an opportunity for greater promotion and exposure. Through the project, La Liga will also offer assistance in understanding viewer habits and developing commercialization strategies. Pending local rights restrictions, fans in and outside of Spain will now have access to the events after the real-time broadcasts have ended. The content will be made available through a simple interface which supports both live and pre-recorded content.