Entertainment Trends, Changes, Digital Build – Per Eurodata TV

Everybody may still be waiting for the Next Big Thing. That doesn’t mean, however, that unscripted is currently dead in the waters.Entertainment currently accounts for 35% of primetime schedules, in 11 key territories surveyed by Mediametrie’s Entertainment Report for 2018, Avril Blondelot, Eurodata TV head of content insight, said Sunday at a presentation, Future of Viewing Trends.2,795 entertainment programs launched in 48 territories worldwide last year, according to a New on the Air (NoTa) study.In the 11 countries analyzed by the Entertainment Report – Denmark, France, Germany, Israel, Italy, Japan, Netherlands, Spain, Sweden, U.K., U.S. – for three out of four channels, entertainment improved their main channel market share, Blondelot added. Reality competitions – think Fremantle’s “Got Talent,” BBC Studios’ “Strictly Come Dancing,” Talpa Global’s “Voice” — remain the most watched entertainment genre in primetime, with many formats over a decade old. But the winds of change are being, if not exactly sweeping, through entertainment.