VR Arcades Will Be Able To Showcase Targo’s Immersive Documentaries Using Synthesis VR

Targo is a specialist in virtual reality (VR) documentaries, tending to distribute its content via apps like Samsung VR, InceptionVR, Oculus Video and LittlStar for a range of headsets. To broaden that content delivery even further the company has now partnered with Synthesis VR to enter the VR arcade market. Synthesis VR is a location-based entertainment (LBE) content and licensing platform which is currently used in over 120 locations worldwide with over 150 experiences in its catalogue. Thanks to the new partnership Synthesis VR will now be able to offer its customers all of Targo’s immersive documentaries no matter where they are.The trend in LBE content tends to focus purely on interactive content, whether that’s single-player experiences or multiplayer mashups. As the industry expands and diversifies there has been a growing demand for travel, educational, documentary and journalism experiences from customers.“Though VR locations and arcades have been focused on gaming, there has been a pivot and more locations and consumers are interested in experiences and non-gaming content in the past few months,” said A Shabeer Sinnalebbe, CEO of Synthesis VR in a statement.