DoubleVerify Partners With Snapchat To Authenticate Media Quality

Digital measurement platform DoubleVerify announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). The new partnership allows brands to authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV says it is the only verification provider with coverage that extends across Snapchat’s Filter, Lens, Snap Ad (Display & Video) and Story Ad formats. “DV’s mission is to give advertisers clarity and confidence in their digital investment – across buying platforms, channels and media formats,” said Wayne Gattinella, CEO of DoubleVerify. “Our partnership with Snapchat deepens DV’s quality coverage across the social media ecosystem.” “Measurement across platforms can vary dramatically,” Gattinella said. “DV uses consistent evaluation standards across environments – including web, mobile app and social, making it easier for advertisers to benchmark performance across their entire media plan.” In addition to Snapchat, DV also partners with Facebook, Instagram, YouTube, and Twitter, and is continuously expanding its quality coverage across social media platforms and other emerging channels.