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Netflix Widens Lead as Having ‘Best Original Programming,’ Beating HBO, Amazon, Hulu, Showtime on Survey

May 21, 2018 / Todd Spangler

Netflix’s multibillion-dollar content binge is paying off if, for no other reason, by boosting the perception that its original TV shows and movies are the best in the biz.About 39% of U.S. consumers said Netflix, which dramatically outspends streaming and premium-cable rivals on content, offers the “best original programming” among subscription-video services, per a Morgan Stanley survey released Monday.Netflix’s pole position as the content leader was up from 33% who rated it No. 1 on the Wall Street’s firm 2017 survey. This year, HBO was again a distant second at 14% (down 48 basis points year over year) while Amazon Prime Video stood at 5% (up 74 basis points).