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Strictly Business Podcast: Pluto TV’s Tom Ryan on the Power of Free OTT

July 04, 2018 / Todd Spangler

Pluto TV isn’t concerned about the growing number of cord-cutting consumers seeking content via paid streaming options.In this week’s episode of the Variety podcast “Strictly Business,” Pluto CEO Tom Ryan expressed his faith in the OTT service, which delivers hundreds of channels to more than 6 million users for free.“We are one of many players, but I think we’re quite a differentiated player,” Ryan said. “When we launched the service live in 2014, everyone said, ‘Everything is going on-demand, and subscription is the only way to do it.’ We had a different opinion about delivering a programmed, linear-ized experience — or leading with it at least — and also going free, which we also saw as an underappreciated opportunity.”