Streaming Video Alliance pitches forensic watermarking to battle piracy

The Streaming Video Alliance on Tuesday released a new document running down various uses for forensic watermarking as a means of fighting off video piracy.The paper, "The Forensic Watermarking Implementation Considerations for Streaming Media," was put together by the Alliance's Privacy and Protection Working Group."The piracy of online video content is a significant issue for content owners and distributors. Watermarking is a useful tool to combat theft as it permits tracing stolen copies back to the source of the leak," said Jason Thibeault, executive director of the Streaming Video Alliance, in a statement. "Our technical document aims to educate industry members on different watermarking methods, rather than promoting any specific approach, to help identify what best fits their organization's specific media workflows and business needs."