Artificial Intelligence Is Strengthening LegalZoom's Digital Radio Advertising Efforts
emarketer | August 16, 2016
LegalZoom has been advertising on the radio for almost two decades, but the growth of music streaming services, podcasts and other digital audio channels has changed the game for the legal solutions platform. Tracking all of its audio spots and native mentions in a timely fashion became problematic, and the delay in analyzing data meant LegalZoom was not able to assess its advertising strategy in real time.